Director of consumer marketing vs senior director of marketing

The differences between directors of consumer marketing and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of consumer marketing and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $135,924 average annual salary of a director of consumer marketing.

The top three skills for a director of consumer marketing include digital marketing, market research and consumer insights. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Director of consumer marketing vs senior director of marketing overview

	Director Of Consumer Marketing	Senior Director Of Marketing
Yearly salary	$135,924	$159,916
Hourly rate	$65.35	$76.88
Growth rate	10%	10%
Number of jobs	100,126	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a director of consumer marketing do?

A director of consumer marketing is in charge of spearheading a company's marketing operations, focusing on establishing consumer relationships and brand awareness. They mainly set goals and objectives, develop programs and projects that aim to secure sales and client base, coordinate with analysts in identifying the strengths and weaknesses of current operations, and find new marketing opportunities. Furthermore, as a director, it is essential to lead and encourage the workforce to reach new heights, all while implementing the company's policies and regulations.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Director of consumer marketing vs senior director of marketing salary

Directors of consumer marketing and senior directors of marketing have different pay scales, as shown below.

	Director Of Consumer Marketing	Senior Director Of Marketing
Average salary	$135,924	$159,916
Salary range	Between $98,000 And $187,000	Between $112,000 And $226,000
Highest paying City	Bellevue, WA	San Francisco, CA
Highest paying state	Washington	California
Best paying company	The Knot	Washington Prime Group
Best paying industry	Media	Media

Differences between director of consumer marketing and senior director of marketing education

There are a few differences between a director of consumer marketing and a senior director of marketing in terms of educational background:

	Director Of Consumer Marketing	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of consumer marketing vs senior director of marketing demographics

Here are the differences between directors of consumer marketing' and senior directors of marketing' demographics:

	Director Of Consumer Marketing	Senior Director Of Marketing
Average age	39	39
Gender ratio	Male, 53.2% Female, 46.8%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of consumer marketing and senior director of marketing duties and responsibilities

Director of consumer marketing example responsibilities.

Identify the need for a CRM system and more rigorous sales operations as the company's client leads start to grow.
Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
Target consumers with rich content, social media, email and SEO keywords.
Pioneer a CRM project to identify a portfolio segmentation strategy base upon customer behavior and usage.
Prepare annual budgets and monthly forecasts for senior management, strategically planning initiatives, optimizing spending and ROI.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Director of consumer marketing vs senior director of marketing skills

Common director of consumer marketing skills

Digital Marketing, 9%
Market Research, 8%
Consumer Insights, 6%
CRM, 4%
Marketing Campaigns, 4%
ROI, 4%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

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Director Of Consumer Marketing
Director Of Consumer Marketing vs Senior Director Of Marketing

Updated January 8, 2025

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