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The differences between directors of consumer marketing and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of consumer marketing and a senior product marketing manager. Additionally, a director of consumer marketing has an average salary of $135,924, which is higher than the $128,471 average annual salary of a senior product marketing manager.
The top three skills for a director of consumer marketing include digital marketing, market research and consumer insights. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Director Of Consumer Marketing | Senior Product Marketing Manager | |
| Yearly salary | $135,924 | $128,471 |
| Hourly rate | $65.35 | $61.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 100,126 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of consumer marketing is in charge of spearheading a company's marketing operations, focusing on establishing consumer relationships and brand awareness. They mainly set goals and objectives, develop programs and projects that aim to secure sales and client base, coordinate with analysts in identifying the strengths and weaknesses of current operations, and find new marketing opportunities. Furthermore, as a director, it is essential to lead and encourage the workforce to reach new heights, all while implementing the company's policies and regulations.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Directors of consumer marketing and senior product marketing managers have different pay scales, as shown below.
| Director Of Consumer Marketing | Senior Product Marketing Manager | |
| Average salary | $135,924 | $128,471 |
| Salary range | Between $98,000 And $187,000 | Between $97,000 And $168,000 |
| Highest paying City | Bellevue, WA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | The Knot | Roku |
| Best paying industry | Media | Technology |
There are a few differences between a director of consumer marketing and a senior product marketing manager in terms of educational background:
| Director Of Consumer Marketing | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of consumer marketing' and senior product marketing managers' demographics:
| Director Of Consumer Marketing | Senior Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 53.2% Female, 46.8% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |