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Director of market analysis vs director of analytics

The differences between directors of market analysis and directors of analytics can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of market analysis and a director of analytics. Additionally, a director of analytics has an average salary of $132,520, which is higher than the $128,913 average annual salary of a director of market analysis.

The top three skills for a director of market analysis include financial models, public policy and contract negotiations. The most important skills for a director of analytics are data analytics, python, and tableau.

Director of market analysis vs director of analytics overview

Director Of Market AnalysisDirector Of Analytics
Yearly salary$128,913$132,520
Hourly rate$61.98$63.71
Growth rate10%10%
Number of jobs71,27345,046
Job satisfaction--
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 63%
Average age3939
Years of experience1010

What does a director of market analysis do?

A Market Analysis Director manages projects to create technology ecosystems, company risk profiles, industry trends, and product lines. They handle all operational aspects such as aviation, medical transportation, medical and insurance meeting planning. A Market Analysis Director also evaluates company production quality that increases ROI. They also price all deals as per the ROI objectives and maintains competitive offers that match the internal risk prototype.

What does a director of analytics do?

A director of analytics is an individual who leads the data analytics and data warehousing departments, as well as overseeing all activities and ensuring alignment with the organization's vision and objectives. Directors of analytics are responsible for promoting data-driven decision making and investment planning across the organization. By leading the data analytics and warehousing teams, directors of analytics must build a profile of data and analytics by providing clear data and analytics stories. They also ensure constant improvement in the professional skills of key personnel by guiding them to execute their duties.

Director of market analysis vs director of analytics salary

Directors of market analysis and directors of analytics have different pay scales, as shown below.

Director Of Market AnalysisDirector Of Analytics
Average salary$128,913$132,520
Salary rangeBetween $75,000 And $220,000Between $91,000 And $191,000
Highest paying CityBoston, MASan Francisco, CA
Highest paying stateMassachusettsCalifornia
Best paying companyParkland HospitalMeta
Best paying industryEducationPharmaceutical

Differences between director of market analysis and director of analytics education

There are a few differences between a director of market analysis and a director of analytics in terms of educational background:

Director Of Market AnalysisDirector Of Analytics
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 63%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director of market analysis vs director of analytics demographics

Here are the differences between directors of market analysis' and directors of analytics' demographics:

Director Of Market AnalysisDirector Of Analytics
Average age3939
Gender ratioMale, 70.6% Female, 29.4%Male, 75.9% Female, 24.1%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director of market analysis and director of analytics duties and responsibilities

Director of market analysis example responsibilities.

  • Manage Americas field marketing with particular attention to event management and regional advertising including Adwords.
  • Design and build the enterprise whole loan data storage platform in SAS, including dynamic metadata tables.
  • Price every deal according to ROI goals while maintaining competitive offers that keep in line with the internal risk model.
  • Direct a RFP for all planning and CRM tools resulting in expand capabilities and substantial savings while minimizing long term commitments.
  • Evaluate factory production quality increasing ROI
  • Eliminate manual interfaces by migrate business process to web-base SAS application.
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Director of analytics example responsibilities.

  • Lead development of new website; manage SEM planning and development of social media strategy.
  • Manage: marketing, design and implementation of CRM correspondence for company's direct to consumer e-commerce business.
  • Manage the extraction of critical information from decades of data store across multiple systems to support the legal defense.
  • Manage a/b and multivariate testing plans for site design and functionality enhancements.
  • Manage public relations firm and advertising activities for all DTC marketing initiatives.
  • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
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Director of market analysis vs director of analytics skills

Common director of market analysis skills
  • Financial Models, 15%
  • Public Policy, 12%
  • Contract Negotiations, 6%
  • Financial Analysis, 5%
  • Data Analysis, 4%
  • Market Analysis, 3%
Common director of analytics skills
  • Data Analytics, 8%
  • Python, 7%
  • Tableau, 7%
  • Visualization, 6%
  • Digital Marketing, 5%
  • Healthcare, 5%

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