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Director of market analysis vs marketing director

The differences between directors of market analysis and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of market analysis and a marketing director. Additionally, a director of market analysis has an average salary of $128,913, which is higher than the $114,906 average annual salary of a marketing director.

The top three skills for a director of market analysis include financial models, public policy and contract negotiations. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Director of market analysis vs marketing director overview

Director Of Market AnalysisMarketing Director
Yearly salary$128,913$114,906
Hourly rate$61.98$55.24
Growth rate10%10%
Number of jobs71,27393,503
Job satisfaction--
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 76%
Average age3939
Years of experience1010

What does a director of market analysis do?

A Market Analysis Director manages projects to create technology ecosystems, company risk profiles, industry trends, and product lines. They handle all operational aspects such as aviation, medical transportation, medical and insurance meeting planning. A Market Analysis Director also evaluates company production quality that increases ROI. They also price all deals as per the ROI objectives and maintains competitive offers that match the internal risk prototype.

What does a marketing director do?

Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.

Director of market analysis vs marketing director salary

Directors of market analysis and marketing directors have different pay scales, as shown below.

Director Of Market AnalysisMarketing Director
Average salary$128,913$114,906
Salary rangeBetween $75,000 And $220,000Between $68,000 And $193,000
Highest paying CityBoston, MASan Francisco, CA
Highest paying stateMassachusettsCalifornia
Best paying companyParkland HospitalBrookfield Properties
Best paying industryEducationManufacturing

Differences between director of market analysis and marketing director education

There are a few differences between a director of market analysis and a marketing director in terms of educational background:

Director Of Market AnalysisMarketing Director
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 76%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director of market analysis vs marketing director demographics

Here are the differences between directors of market analysis' and marketing directors' demographics:

Director Of Market AnalysisMarketing Director
Average age3939
Gender ratioMale, 70.6% Female, 29.4%Male, 46.7% Female, 53.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director of market analysis and marketing director duties and responsibilities

Director of market analysis example responsibilities.

  • Manage Americas field marketing with particular attention to event management and regional advertising including Adwords.
  • Design and build the enterprise whole loan data storage platform in SAS, including dynamic metadata tables.
  • Price every deal according to ROI goals while maintaining competitive offers that keep in line with the internal risk model.
  • Direct a RFP for all planning and CRM tools resulting in expand capabilities and substantial savings while minimizing long term commitments.
  • Evaluate factory production quality increasing ROI
  • Eliminate manual interfaces by migrate business process to web-base SAS application.
  • Show more

Marketing director example responsibilities.

  • Manage staging of NCAA athletics events.
  • Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
  • Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
  • Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
  • Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
  • Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
  • Show more

Director of market analysis vs marketing director skills

Common director of market analysis skills
  • Financial Models, 15%
  • Public Policy, 12%
  • Contract Negotiations, 6%
  • Financial Analysis, 5%
  • Data Analysis, 4%
  • Market Analysis, 3%
Common marketing director skills
  • Digital Marketing, 12%
  • Marketing Campaigns, 6%
  • Market Research, 5%
  • Sales Strategies, 4%
  • Integrated Marketing, 4%
  • CRM, 4%

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