Director of market analysis vs senior director of marketing

The differences between directors of market analysis and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of market analysis and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $128,913 average annual salary of a director of market analysis.

The top three skills for a director of market analysis include financial models, public policy and contract negotiations. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Director of market analysis vs senior director of marketing overview

	Director Of Market Analysis	Senior Director Of Marketing
Yearly salary	$128,913	$159,916
Hourly rate	$61.98	$76.88
Growth rate	10%	10%
Number of jobs	71,273	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 66%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a director of market analysis do?

A Market Analysis Director manages projects to create technology ecosystems, company risk profiles, industry trends, and product lines. They handle all operational aspects such as aviation, medical transportation, medical and insurance meeting planning. A Market Analysis Director also evaluates company production quality that increases ROI. They also price all deals as per the ROI objectives and maintains competitive offers that match the internal risk prototype.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Director of market analysis vs senior director of marketing salary

Directors of market analysis and senior directors of marketing have different pay scales, as shown below.

	Director Of Market Analysis	Senior Director Of Marketing
Average salary	$128,913	$159,916
Salary range	Between $75,000 And $220,000	Between $112,000 And $226,000
Highest paying City	Boston, MA	San Francisco, CA
Highest paying state	Massachusetts	California
Best paying company	Parkland Hospital	Washington Prime Group
Best paying industry	Education	Media

Differences between director of market analysis and senior director of marketing education

There are a few differences between a director of market analysis and a senior director of marketing in terms of educational background:

	Director Of Market Analysis	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 66%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of market analysis vs senior director of marketing demographics

Here are the differences between directors of market analysis' and senior directors of marketing' demographics:

	Director Of Market Analysis	Senior Director Of Marketing
Average age	39	39
Gender ratio	Male, 70.6% Female, 29.4%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of market analysis and senior director of marketing duties and responsibilities

Director of market analysis example responsibilities.

Manage Americas field marketing with particular attention to event management and regional advertising including Adwords.
Design and build the enterprise whole loan data storage platform in SAS, including dynamic metadata tables.
Price every deal according to ROI goals while maintaining competitive offers that keep in line with the internal risk model.
Direct a RFP for all planning and CRM tools resulting in expand capabilities and substantial savings while minimizing long term commitments.
Evaluate factory production quality increasing ROI
Eliminate manual interfaces by migrate business process to web-base SAS application.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Director of market analysis vs senior director of marketing skills

Common director of market analysis skills

Financial Models, 15%
Public Policy, 12%
Contract Negotiations, 6%
Financial Analysis, 5%
Data Analysis, 4%
Market Analysis, 3%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

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Director Of Market Analysis
Director Of Market Analysis vs Senior Director Of Marketing

Updated January 8, 2025

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