Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between directors of marketing and events and assistant marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing and events and an assistant marketing director. Additionally, a director of marketing and events has an average salary of $83,311, which is higher than the $55,415 average annual salary of an assistant marketing director.
The top three skills for a director of marketing and events include event planning, marketing campaigns and event logistics. The most important skills for an assistant marketing director are digital marketing, marketing campaigns, and graphic design.
| Director Of Marketing And Events | Assistant Marketing Director | |
| Yearly salary | $83,311 | $55,415 |
| Hourly rate | $40.05 | $26.64 |
| Growth rate | 10% | 10% |
| Number of jobs | 100,605 | 94,447 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 74% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The job of a director of marketing and events is to develop and deliver an organization's marketing strategy and events program. As a director of marketing and events, you will perform a variety of duties and responsibilities. These include promoting the organization's policies, brand, and core values, and identifying opportunities for marketing and promotion. You are responsible for developing a network of media contacts and organizing company events from proposal to delivery. Additionally, you will be responsible for organizing event sponsorship and delivering events within budget and on time.
An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.
Directors of marketing and events and assistant marketing directors have different pay scales, as shown below.
| Director Of Marketing And Events | Assistant Marketing Director | |
| Average salary | $83,311 | $55,415 |
| Salary range | Between $45,000 And $152,000 | Between $35,000 And $86,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | Moody's |
| Best paying industry | - | - |
There are a few differences between a director of marketing and events and an assistant marketing director in terms of educational background:
| Director Of Marketing And Events | Assistant Marketing Director | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 74% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of marketing and events' and assistant marketing directors' demographics:
| Director Of Marketing And Events | Assistant Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 34.6% Female, 65.4% | Male, 39.7% Female, 60.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |