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The differences between directors of marketing and events and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing and events and a senior manager of marketing. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $83,311 average annual salary of a director of marketing and events.
The top three skills for a director of marketing and events include event planning, marketing campaigns and event logistics. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.
| Director Of Marketing And Events | Senior Manager Of Marketing | |
| Yearly salary | $83,311 | $118,350 |
| Hourly rate | $40.05 | $56.90 |
| Growth rate | 10% | 10% |
| Number of jobs | 100,605 | 109,064 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The job of a director of marketing and events is to develop and deliver an organization's marketing strategy and events program. As a director of marketing and events, you will perform a variety of duties and responsibilities. These include promoting the organization's policies, brand, and core values, and identifying opportunities for marketing and promotion. You are responsible for developing a network of media contacts and organizing company events from proposal to delivery. Additionally, you will be responsible for organizing event sponsorship and delivering events within budget and on time.
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
Directors of marketing and events and senior managers of marketing have different pay scales, as shown below.
| Director Of Marketing And Events | Senior Manager Of Marketing | |
| Average salary | $83,311 | $118,350 |
| Salary range | Between $45,000 And $152,000 | Between $92,000 And $151,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | Roku |
| Best paying industry | - | Technology |
There are a few differences between a director of marketing and events and a senior manager of marketing in terms of educational background:
| Director Of Marketing And Events | Senior Manager Of Marketing | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 76% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of marketing and events' and senior managers of marketing' demographics:
| Director Of Marketing And Events | Senior Manager Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 34.6% Female, 65.4% | Male, 49.2% Female, 50.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |