Director of marketing and information technology vs marketing strategist

The differences between directors of marketing and information technology and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing and information technology and a marketing strategist. Additionally, a director of marketing and information technology has an average salary of $125,025, which is higher than the $80,033 average annual salary of a marketing strategist.

The top three skills for a director of marketing and information technology include digital marketing, CRM and software development. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.

Director of marketing and information technology vs marketing strategist overview

	Director Of Marketing And Information Technology	Marketing Strategist
Yearly salary	$125,025	$80,033
Hourly rate	$60.11	$38.48
Growth rate	10%	10%
Number of jobs	163,879	89,543
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 79%
Average age	39	39
Years of experience	10	10

Director of marketing and information technology vs marketing strategist salary

Directors of marketing and information technology and marketing strategists have different pay scales, as shown below.

	Director Of Marketing And Information Technology	Marketing Strategist
Average salary	$125,025	$80,033
Salary range	Between $82,000 And $189,000	Between $53,000 And $119,000
Highest paying City	-	Harrisburg, PA
Highest paying state	-	Pennsylvania
Best paying company	-	McKinsey & Company Inc
Best paying industry	-	Technology

Differences between director of marketing and information technology and marketing strategist education

There are a few differences between a director of marketing and information technology and a marketing strategist in terms of educational background:

	Director Of Marketing And Information Technology	Marketing Strategist
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 79%
Most common major	Business	Marketing
Most common college	University of Georgia	University of Georgia

Director of marketing and information technology vs marketing strategist demographics

Here are the differences between directors of marketing and information technology' and marketing strategists' demographics:

	Director Of Marketing And Information Technology	Marketing Strategist
Average age	39	39
Gender ratio	Male, 77.0% Female, 23.0%	Male, 47.3% Female, 52.7%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of marketing and information technology and marketing strategist duties and responsibilities

Director of marketing and information technology example responsibilities.

Develop & manage e-commerce store.
Manage maintenance of all PC workstations, printers and servers.
Design, build, and manage website and Facebook page for new business.
Lead application development for public and private equities including mission-critical operations such as trading, trade support, CRM and website.
Lead corporate rebranding and develop new core messaging to transition existing outdate business image.
Create Facebook and Google ad campaings and retargeting.

Marketing strategist example responsibilities.

Sole authority for evaluating, choosing, configuring, implementing, managing, and customizing CRM and training of all staff.
Lead CRM implementation from strategic definition and proposal through scoping, requirements and implementation.
Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Introduce test/control analysis methodology to measure lift and ROI for online lead generation campaigns.
Maintain accurate records and client account information through SalesForce.
Create strategic PowerPoint presentations about new product launches and customize it for every client meeting.

Director of marketing and information technology vs marketing strategist skills

Common director of marketing and information technology skills

Digital Marketing, 16%
CRM, 11%
Software Development, 5%
Asset Management, 4%
Email Campaigns, 4%
Product Development, 3%

Common marketing strategist skills

Digital Marketing, 11%
Email Marketing, 8%
Channel Marketing, 6%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%

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Director Of Marketing And Information Technology
Director Of Marketing And Information Technology vs Marketing Strategist

Updated January 8, 2025

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