Director of marketing and product management vs assistant marketing director

The differences between directors of marketing and product management and assistant marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing and product management and an assistant marketing director. Additionally, a director of marketing and product management has an average salary of $158,044, which is higher than the $55,415 average annual salary of an assistant marketing director.

The top three skills for a director of marketing and product management include product management, digital marketing and CRM. The most important skills for an assistant marketing director are digital marketing, marketing campaigns, and graphic design.

Director of marketing and product management vs assistant marketing director overview

	Director Of Marketing And Product Management	Assistant Marketing Director
Yearly salary	$158,044	$55,415
Hourly rate	$75.98	$26.64
Growth rate	10%	10%
Number of jobs	223,860	94,447
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 74%
Average age	39	39
Years of experience	10	10

What does a director of marketing and product management do?

A director of marketing and product management is in charge of spearheading a company's marketing and management efforts, ensuring efficiency and profitability. Their responsibilities typically revolve around setting goals and objectives, collaborating with analysts to identify the strengths and weaknesses of current operations, implementing solutions to improve procedures, and devising strategies to optimize processes. A director also coordinates departments, allocate budgets, put projects and programs into motion, and make decisions according to analysis results. Furthermore, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

What does an assistant marketing director do?

An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.

Director of marketing and product management vs assistant marketing director salary

Directors of marketing and product management and assistant marketing directors have different pay scales, as shown below.

	Director Of Marketing And Product Management	Assistant Marketing Director
Average salary	$158,044	$55,415
Salary range	Between $109,000 And $227,000	Between $35,000 And $86,000
Highest paying City	Seattle, WA	San Francisco, CA
Highest paying state	Washington	California
Best paying company	Google	Moody's
Best paying industry	Technology	-

Differences between director of marketing and product management and assistant marketing director education

There are a few differences between a director of marketing and product management and an assistant marketing director in terms of educational background:

	Director Of Marketing And Product Management	Assistant Marketing Director
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 74%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of marketing and product management vs assistant marketing director demographics

Here are the differences between directors of marketing and product management' and assistant marketing directors' demographics:

	Director Of Marketing And Product Management	Assistant Marketing Director
Average age	39	39
Gender ratio	Male, 67.4% Female, 32.6%	Male, 39.7% Female, 60.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of marketing and product management and assistant marketing director duties and responsibilities

Director of marketing and product management example responsibilities.

Lead database marketing team to conceptualize, design, build, and QA new CRM database on schedule.
Lead creation of outbound digital campaign targeting professional Java developers to extend apps and skills to mobile (SaaS).
Deploy CRM system to effectively manage customer relations.
Develop uniform strategy, metrics, and kpis that lead to quicker implementations increase flexibility while maintaining governance model.
Save millions of dollars in infrastructure costs by proposing intelligent cloud computing and storage designs.
Conduct technology skills assessments for cloud service management features.

Assistant marketing director example responsibilities.

Manage website development/content and SEM strategies for corporate and divisional sites.
Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Direct the advertising, marketing and promotional efforts of a major FM station.
Maintain social networks and create mini-commercials featuring high-end stores in the mall for Facebook.
Plan in compliance with FCC rules, regulations, and guidelines in radio promotions.
Maintain accurate records of contestants and ensure contests are conduct in accordance with FCC regulations and law.

Director of marketing and product management vs assistant marketing director skills

Common director of marketing and product management skills

Product Management, 10%
Digital Marketing, 8%
CRM, 7%
Project Management, 5%
Marketing Campaigns, 5%
Product Line, 5%

Common assistant marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 8%
Graphic Design, 6%
Facebook, 5%
Press Releases, 5%
Google Analytics, 5%

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Director Of Marketing And Product Management
Director Of Marketing And Product Management vs Assistant Marketing Director

Updated January 8, 2025

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