Director of marketing and product management vs product marketing manager

The differences between directors of marketing and product management and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing and product management and a product marketing manager. Additionally, a director of marketing and product management has an average salary of $158,044, which is higher than the $112,220 average annual salary of a product marketing manager.

The top three skills for a director of marketing and product management include product management, digital marketing and CRM. The most important skills for a product marketing manager are digital marketing, product management, and project management.

Director of marketing and product management vs product marketing manager overview

	Director Of Marketing And Product Management	Product Marketing Manager
Yearly salary	$158,044	$112,220
Hourly rate	$75.98	$53.95
Growth rate	10%	10%
Number of jobs	223,860	166,047
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a director of marketing and product management do?

A director of marketing and product management is in charge of spearheading a company's marketing and management efforts, ensuring efficiency and profitability. Their responsibilities typically revolve around setting goals and objectives, collaborating with analysts to identify the strengths and weaknesses of current operations, implementing solutions to improve procedures, and devising strategies to optimize processes. A director also coordinates departments, allocate budgets, put projects and programs into motion, and make decisions according to analysis results. Furthermore, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

What does a product marketing manager do?

A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.

Director of marketing and product management vs product marketing manager salary

Directors of marketing and product management and product marketing managers have different pay scales, as shown below.

	Director Of Marketing And Product Management	Product Marketing Manager
Average salary	$158,044	$112,220
Salary range	Between $109,000 And $227,000	Between $83,000 And $149,000
Highest paying City	Seattle, WA	San Bruno, CA
Highest paying state	Washington	California
Best paying company	Google	Credit Karma
Best paying industry	Technology	Technology

Differences between director of marketing and product management and product marketing manager education

There are a few differences between a director of marketing and product management and a product marketing manager in terms of educational background:

	Director Of Marketing And Product Management	Product Marketing Manager
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of marketing and product management vs product marketing manager demographics

Here are the differences between directors of marketing and product management' and product marketing managers' demographics:

	Director Of Marketing And Product Management	Product Marketing Manager
Average age	39	39
Gender ratio	Male, 67.4% Female, 32.6%	Male, 61.6% Female, 38.4%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of marketing and product management and product marketing manager duties and responsibilities

Director of marketing and product management example responsibilities.

Lead database marketing team to conceptualize, design, build, and QA new CRM database on schedule.
Lead creation of outbound digital campaign targeting professional Java developers to extend apps and skills to mobile (SaaS).
Deploy CRM system to effectively manage customer relations.
Develop uniform strategy, metrics, and kpis that lead to quicker implementations increase flexibility while maintaining governance model.
Save millions of dollars in infrastructure costs by proposing intelligent cloud computing and storage designs.
Conduct technology skills assessments for cloud service management features.

Product marketing manager example responsibilities.

Manage IP and IPX VPN solutions, including definition of next generation ipsec-base products.
Manage execution of retail signage (POS) and cross promotions for grocery partners.
Lead a global team representing the commercial interests of the Americas, Europe and Asia.
Define, design and manage next generation intranet product incorporating HTML, CGI, and JAVA.
Define the product and manage the development of a line of switch mode power supplies for the PC & general market.
Lead product development and business development of emerging mobile and cloud solutions.

Director of marketing and product management vs product marketing manager skills

Common director of marketing and product management skills

Product Management, 10%
Digital Marketing, 8%
CRM, 7%
Project Management, 5%
Marketing Campaigns, 5%
Product Line, 5%

Common product marketing manager skills

Digital Marketing, 7%
Product Management, 7%
Project Management, 6%
Marketing Campaigns, 5%
Market Research, 4%
B2B Marketing, 4%

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Director Of Marketing And Product Management
Director Of Marketing And Product Management vs Product Marketing Manager

Updated January 8, 2025

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