Director of marketing and product management vs senior manager of marketing

The differences between directors of marketing and product management and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing and product management and a senior manager of marketing. Additionally, a director of marketing and product management has an average salary of $158,044, which is higher than the $118,350 average annual salary of a senior manager of marketing.

The top three skills for a director of marketing and product management include product management, digital marketing and CRM. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.

Director of marketing and product management vs senior manager of marketing overview

	Director Of Marketing And Product Management	Senior Manager Of Marketing
Yearly salary	$158,044	$118,350
Hourly rate	$75.98	$56.90
Growth rate	10%	10%
Number of jobs	223,860	109,064
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does a director of marketing and product management do?

A director of marketing and product management is in charge of spearheading a company's marketing and management efforts, ensuring efficiency and profitability. Their responsibilities typically revolve around setting goals and objectives, collaborating with analysts to identify the strengths and weaknesses of current operations, implementing solutions to improve procedures, and devising strategies to optimize processes. A director also coordinates departments, allocate budgets, put projects and programs into motion, and make decisions according to analysis results. Furthermore, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

What does a senior manager of marketing do?

A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.

Director of marketing and product management vs senior manager of marketing salary

Directors of marketing and product management and senior managers of marketing have different pay scales, as shown below.

	Director Of Marketing And Product Management	Senior Manager Of Marketing
Average salary	$158,044	$118,350
Salary range	Between $109,000 And $227,000	Between $92,000 And $151,000
Highest paying City	Seattle, WA	San Francisco, CA
Highest paying state	Washington	California
Best paying company	Google	Roku
Best paying industry	Technology	Technology

Differences between director of marketing and product management and senior manager of marketing education

There are a few differences between a director of marketing and product management and a senior manager of marketing in terms of educational background:

	Director Of Marketing And Product Management	Senior Manager Of Marketing
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 76%
Most common major	Business	Marketing
Most common college	University of Georgia	University of Georgia

Director of marketing and product management vs senior manager of marketing demographics

Here are the differences between directors of marketing and product management' and senior managers of marketing' demographics:

	Director Of Marketing And Product Management	Senior Manager Of Marketing
Average age	39	39
Gender ratio	Male, 67.4% Female, 32.6%	Male, 49.2% Female, 50.8%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of marketing and product management and senior manager of marketing duties and responsibilities

Director of marketing and product management example responsibilities.

Lead database marketing team to conceptualize, design, build, and QA new CRM database on schedule.
Lead creation of outbound digital campaign targeting professional Java developers to extend apps and skills to mobile (SaaS).
Deploy CRM system to effectively manage customer relations.
Develop uniform strategy, metrics, and kpis that lead to quicker implementations increase flexibility while maintaining governance model.
Save millions of dollars in infrastructure costs by proposing intelligent cloud computing and storage designs.
Conduct technology skills assessments for cloud service management features.

Senior manager of marketing example responsibilities.

Manage internal POS inventories to ensure accuracy of items receive and stock levels.
Recruit by Sr. VP to manage all marketing aspects of a major output product.
Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.

Director of marketing and product management vs senior manager of marketing skills

Common director of marketing and product management skills

Product Management, 10%
Digital Marketing, 8%
CRM, 7%
Project Management, 5%
Marketing Campaigns, 5%
Product Line, 5%

Common senior manager of marketing skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%
SR, 3%
CRM, 3%

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Director Of Marketing And Product Management
Director Of Marketing And Product Management vs Senior Manager Of Marketing

Updated January 8, 2025

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