Director of new media vs creative director

The differences between directors of new media and creative directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director of new media, becoming a creative director takes usually requires 4-6 years. Additionally, a creative director has an average salary of $137,779, which is higher than the $82,946 average annual salary of a director of new media.

The top three skills for a director of new media include website traffic, content strategy and video production. The most important skills for a creative director are graphic design, creative concepts, and creative direction.

Director of new media vs creative director overview

	Director Of New Media	Creative Director
Yearly salary	$82,946	$137,779
Hourly rate	$39.88	$66.24
Growth rate	10%	4%
Number of jobs	48,354	11,610
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 77%
Average age	39	40
Years of experience	10	6

Director of new media vs creative director salary

Directors of new media and creative directors have different pay scales, as shown below.

	Director Of New Media	Creative Director
Average salary	$82,946	$137,779
Salary range	Between $47,000 And $144,000	Between $82,000 And $228,000
Highest paying City	Cambridge, MA	Menlo Park, CA
Highest paying state	Washington	California
Best paying company	Databricks	Apple
Best paying industry	Media	Technology

Differences between director of new media and creative director education

There are a few differences between a director of new media and a creative director in terms of educational background:

	Director Of New Media	Creative Director
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 77%
Most common major	Business	Graphic Design
Most common college	University of Georgia	Harvard University

Director of new media vs creative director demographics

Here are the differences between directors of new media' and creative directors' demographics:

	Director Of New Media	Creative Director
Average age	39	40
Gender ratio	Male, 69.7% Female, 30.3%	Male, 64.7% Female, 35.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 4.4% Unknown, 5.7% Hispanic or Latino, 14.5% Asian, 7.8% White, 66.9% American Indian and Alaska Native, 0.7%
LGBT Percentage	10%	11%

Differences between director of new media and creative director duties and responsibilities

Director of new media example responsibilities.

Manage strategic vendor relationships, including RFP, contract negotiation, SLA compliance.
Purchase, set up and manage the digital media workstations and DVD authoring suites.
Lead web marketing efforts including corporate websites, member-only sites, SEO, Google ad words, and e-mail marketing campaigns.
Create facebook, twitter, e-newsletter templets.
Develop, execute and track SEM campaigns.
Direct content development and upgrade of website ecommerce capabilities with incorporate SEO, SEM strategy.

Creative director example responsibilities.

Manage designers and lead entire in-house healthcare creative department.
Manage all social media outlets and create Youtube channel.
Create, direct, and produce engaging videos and manage Instagram page.
Manage staff including designers, producers, HTML designers, creative writers, and developers; interview and select candidates.
Manage multiple social media profiles (corporate twitter accounts and blogs) to strategically increase readership and draw website traffic.
Develop and manage business-to-business PowerPoint presentation service that create new business opportunities and increase revenue for the company.

Director of new media vs creative director skills

Common director of new media skills

Website Traffic, 20%
Content Strategy, 10%
Video Production, 10%
Business Development, 6%
Facebook, 4%
Graphic Design, 3%

Common creative director skills

Graphic Design, 6%
Creative Concepts, 6%
Creative Direction, 6%
Video Production, 5%
Photography, 5%
Digital Marketing, 4%

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Director Of New Media
Director Of New Media vs Creative Director

Updated January 8, 2025

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