Director of new media vs director of communications and marketing

The differences between directors of new media and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of new media and a director of communications and marketing. Additionally, a director of communications and marketing has an average salary of $87,324, which is higher than the $82,946 average annual salary of a director of new media.

The top three skills for a director of new media include website traffic, content strategy and video production. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.

Director of new media vs director of communications and marketing overview

	Director Of New Media	Director Of Communications And Marketing
Yearly salary	$82,946	$87,324
Hourly rate	$39.88	$41.98
Growth rate	10%	10%
Number of jobs	48,354	109,600
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 80%
Average age	39	39
Years of experience	10	10

Director of new media vs director of communications and marketing salary

Directors of new media and directors of communications and marketing have different pay scales, as shown below.

	Director Of New Media	Director Of Communications And Marketing
Average salary	$82,946	$87,324
Salary range	Between $47,000 And $144,000	Between $57,000 And $133,000
Highest paying City	Cambridge, MA	San Francisco, CA
Highest paying state	Washington	New York
Best paying company	Databricks	Paul Hastings
Best paying industry	Media	Professional

Differences between director of new media and director of communications and marketing education

There are a few differences between a director of new media and a director of communications and marketing in terms of educational background:

	Director Of New Media	Director Of Communications And Marketing
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 80%
Most common major	Business	Communication
Most common college	University of Georgia	University of Georgia

Director of new media vs director of communications and marketing demographics

Here are the differences between directors of new media' and directors of communications and marketing' demographics:

	Director Of New Media	Director Of Communications And Marketing
Average age	39	39
Gender ratio	Male, 69.7% Female, 30.3%	Male, 36.1% Female, 63.9%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of new media and director of communications and marketing duties and responsibilities

Director of new media example responsibilities.

Manage strategic vendor relationships, including RFP, contract negotiation, SLA compliance.
Purchase, set up and manage the digital media workstations and DVD authoring suites.
Lead web marketing efforts including corporate websites, member-only sites, SEO, Google ad words, and e-mail marketing campaigns.
Create facebook, twitter, e-newsletter templets.
Develop, execute and track SEM campaigns.
Direct content development and upgrade of website ecommerce capabilities with incorporate SEO, SEM strategy.

Director of communications and marketing example responsibilities.

Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Direct SEM and SEO strategies for trial consumer online site in reus device sales.
Develop social media strategy via Facebook that is now a key marketing component to current and prospective families.
Implement company s first Facebook advertisement.
Implement ROI methodology measures of effectiveness enabling quantifiable measures of ROI and efficiency gains.
Develop marketing strategy for university s online degree programs and implement SEO and web usability efforts.

Director of new media vs director of communications and marketing skills

Common director of new media skills

Website Traffic, 20%
Content Strategy, 10%
Video Production, 10%
Business Development, 6%
Facebook, 4%
Graphic Design, 3%

Common director of communications and marketing skills

Web Content, 10%
Strategic Communications, 6%
Marketing Campaigns, 6%
Press Releases, 6%
Digital Marketing, 5%
External Communications, 4%

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Director Of New Media
Director Of New Media vs Director Of Communications And Marketing

Updated January 8, 2025

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