Director of new media vs director of sales and marketing

The differences between directors of new media and directors of sales and marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director of new media, becoming a director of sales and marketing takes usually requires 6-8 years. Additionally, a director of sales and marketing has an average salary of $117,348, which is higher than the $82,946 average annual salary of a director of new media.

The top three skills for a director of new media include website traffic, content strategy and video production. The most important skills for a director of sales and marketing are customer service, product development, and strategic sales.

Director of new media vs director of sales and marketing overview

	Director Of New Media	Director Of Sales And Marketing
Yearly salary	$82,946	$117,348
Hourly rate	$39.88	$56.42
Growth rate	10%	5%
Number of jobs	48,354	132,459
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 75%
Average age	39	46
Years of experience	10	8

Director of new media vs director of sales and marketing salary

Directors of new media and directors of sales and marketing have different pay scales, as shown below.

	Director Of New Media	Director Of Sales And Marketing
Average salary	$82,946	$117,348
Salary range	Between $47,000 And $144,000	Between $73,000 And $188,000
Highest paying City	Cambridge, MA	Urban Honolulu, HI
Highest paying state	Washington	Hawaii
Best paying company	Databricks	Quidel
Best paying industry	Media	Manufacturing

Differences between director of new media and director of sales and marketing education

There are a few differences between a director of new media and a director of sales and marketing in terms of educational background:

	Director Of New Media	Director Of Sales And Marketing
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Southern California

Director of new media vs director of sales and marketing demographics

Here are the differences between directors of new media' and directors of sales and marketing' demographics:

	Director Of New Media	Director Of Sales And Marketing
Average age	39	46
Gender ratio	Male, 69.7% Female, 30.3%	Male, 62.1% Female, 37.9%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	7%

Differences between director of new media and director of sales and marketing duties and responsibilities

Director of new media example responsibilities.

Manage strategic vendor relationships, including RFP, contract negotiation, SLA compliance.
Purchase, set up and manage the digital media workstations and DVD authoring suites.
Lead web marketing efforts including corporate websites, member-only sites, SEO, Google ad words, and e-mail marketing campaigns.
Create facebook, twitter, e-newsletter templets.
Develop, execute and track SEM campaigns.
Direct content development and upgrade of website ecommerce capabilities with incorporate SEO, SEM strategy.

Director of sales and marketing example responsibilities.

Manage business advertising efforts including Google AdWords, Facebook and local print media.
Lead company's management functions and legislative initiatives for nationally recognize brand in quality healthcare management.
Utilize expertise to select appropriate technologies for target communication; manage messaging/design initiatives focuse on ROI improvement.
Achieve operational efficiency by analyzing advertising and promotional spending to identify vehicles, channels and messages that generate target ROI.
Provide project management over cloud base hosted solutions design for the SMB market.
Create policies and procedures for Medicare department relating to all aspects of the business.

Director of new media vs director of sales and marketing skills

Common director of new media skills

Website Traffic, 20%
Content Strategy, 10%
Video Production, 10%
Business Development, 6%
Facebook, 4%
Graphic Design, 3%

Common director of sales and marketing skills

Customer Service, 10%
Product Development, 5%
Strategic Sales, 5%
Lead Management, 5%
Business Development, 4%
Sales Process, 4%

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Director Of New Media
Director Of New Media vs Director Of Sales And Marketing

Updated January 8, 2025

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