Director of new media vs director, product marketing

The differences between directors of new media and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of new media and a director, product marketing. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $82,946 average annual salary of a director of new media.

The top three skills for a director of new media include website traffic, content strategy and video production. The most important skills for a director, product marketing are product management, digital marketing, and market research.

Director of new media vs director, product marketing overview

	Director Of New Media	Director, Product Marketing
Yearly salary	$82,946	$141,699
Hourly rate	$39.88	$68.12
Growth rate	10%	10%
Number of jobs	48,354	173,038
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

Director of new media vs director, product marketing salary

Directors of new media and directors, product marketing have different pay scales, as shown below.

	Director Of New Media	Director, Product Marketing
Average salary	$82,946	$141,699
Salary range	Between $47,000 And $144,000	Between $97,000 And $205,000
Highest paying City	Cambridge, MA	San Francisco, CA
Highest paying state	Washington	California
Best paying company	Databricks	Meta
Best paying industry	Media	Technology

Differences between director of new media and director, product marketing education

There are a few differences between a director of new media and a director, product marketing in terms of educational background:

	Director Of New Media	Director, Product Marketing
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of new media vs director, product marketing demographics

Here are the differences between directors of new media' and directors, product marketing' demographics:

	Director Of New Media	Director, Product Marketing
Average age	39	39
Gender ratio	Male, 69.7% Female, 30.3%	Male, 74.7% Female, 25.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of new media and director, product marketing duties and responsibilities

Director of new media example responsibilities.

Manage strategic vendor relationships, including RFP, contract negotiation, SLA compliance.
Purchase, set up and manage the digital media workstations and DVD authoring suites.
Lead web marketing efforts including corporate websites, member-only sites, SEO, Google ad words, and e-mail marketing campaigns.
Create facebook, twitter, e-newsletter templets.
Develop, execute and track SEM campaigns.
Direct content development and upgrade of website ecommerce capabilities with incorporate SEO, SEM strategy.

Director, product marketing example responsibilities.

Hire and manage product owners and scrum masters.
Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.

Director of new media vs director, product marketing skills

Common director of new media skills

Website Traffic, 20%
Content Strategy, 10%
Video Production, 10%
Business Development, 6%
Facebook, 4%
Graphic Design, 3%

Common director, product marketing skills

Product Management, 8%
Digital Marketing, 7%
Market Research, 6%
Market Trends, 5%
Cloud, 4%
Product Line, 4%

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Director Of New Media
Director Of New Media vs Director, Product Marketing

Updated January 8, 2025

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