Director of new media vs marketing director

The differences between directors of new media and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of new media and a marketing director. Additionally, a marketing director has an average salary of $114,906, which is higher than the $82,946 average annual salary of a director of new media.

The top three skills for a director of new media include website traffic, content strategy and video production. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Director of new media vs marketing director overview

	Director Of New Media	Marketing Director
Yearly salary	$82,946	$114,906
Hourly rate	$39.88	$55.24
Growth rate	10%	10%
Number of jobs	48,354	93,503
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

Director of new media vs marketing director salary

Directors of new media and marketing directors have different pay scales, as shown below.

	Director Of New Media	Marketing Director
Average salary	$82,946	$114,906
Salary range	Between $47,000 And $144,000	Between $68,000 And $193,000
Highest paying City	Cambridge, MA	San Francisco, CA
Highest paying state	Washington	California
Best paying company	Databricks	Brookfield Properties
Best paying industry	Media	Manufacturing

Differences between director of new media and marketing director education

There are a few differences between a director of new media and a marketing director in terms of educational background:

	Director Of New Media	Marketing Director
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of new media vs marketing director demographics

Here are the differences between directors of new media' and marketing directors' demographics:

	Director Of New Media	Marketing Director
Average age	39	39
Gender ratio	Male, 69.7% Female, 30.3%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of new media and marketing director duties and responsibilities

Director of new media example responsibilities.

Manage strategic vendor relationships, including RFP, contract negotiation, SLA compliance.
Purchase, set up and manage the digital media workstations and DVD authoring suites.
Lead web marketing efforts including corporate websites, member-only sites, SEO, Google ad words, and e-mail marketing campaigns.
Create facebook, twitter, e-newsletter templets.
Develop, execute and track SEM campaigns.
Direct content development and upgrade of website ecommerce capabilities with incorporate SEO, SEM strategy.

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Director of new media vs marketing director skills

Common director of new media skills

Website Traffic, 20%
Content Strategy, 10%
Video Production, 10%
Business Development, 6%
Facebook, 4%
Graphic Design, 3%

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

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Director Of New Media
Director Of New Media vs Marketing Director

Updated January 8, 2025

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