Director of new media vs media director

The differences between directors of new media and media directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director of new media, becoming a media director takes usually requires 2-4 years. Additionally, a media director has an average salary of $112,564, which is higher than the $82,946 average annual salary of a director of new media.

The top three skills for a director of new media include website traffic, content strategy and video production. The most important skills for a media director are digital marketing, video production, and media planning.

Director of new media vs media director overview

	Director Of New Media	Media Director
Yearly salary	$82,946	$112,564
Hourly rate	$39.88	$54.12
Growth rate	10%	8%
Number of jobs	48,354	22,511
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 76%
Average age	39	42
Years of experience	10	4

Director of new media vs media director salary

Directors of new media and media directors have different pay scales, as shown below.

	Director Of New Media	Media Director
Average salary	$82,946	$112,564
Salary range	Between $47,000 And $144,000	Between $73,000 And $172,000
Highest paying City	Cambridge, MA	San Francisco, CA
Highest paying state	Washington	Nevada
Best paying company	Databricks	Google
Best paying industry	Media	Professional

Differences between director of new media and media director education

There are a few differences between a director of new media and a media director in terms of educational background:

	Director Of New Media	Media Director
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 76%
Most common major	Business	Communication
Most common college	University of Georgia	Stanford University

Director of new media vs media director demographics

Here are the differences between directors of new media' and media directors' demographics:

	Director Of New Media	Media Director
Average age	39	42
Gender ratio	Male, 69.7% Female, 30.3%	Male, 62.0% Female, 38.0%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	16%

Differences between director of new media and media director duties and responsibilities

Director of new media example responsibilities.

Manage strategic vendor relationships, including RFP, contract negotiation, SLA compliance.
Purchase, set up and manage the digital media workstations and DVD authoring suites.
Lead web marketing efforts including corporate websites, member-only sites, SEO, Google ad words, and e-mail marketing campaigns.
Create facebook, twitter, e-newsletter templets.
Develop, execute and track SEM campaigns.
Direct content development and upgrade of website ecommerce capabilities with incorporate SEO, SEM strategy.

Media director example responsibilities.

Manage course creation process from media asset creation to LMS formatting.
Manage a team performing mastering and short run duplication of 1000-1500 fully finish DVD products per day.
Manage online advertising including multiple search engine sponsor link (PPC) campaigns and display campaigns with different traffic providers/networks.
Utilize basic HTML, CSS and advance Photoshop techniques to maintain and update the website.
Maintain $2600 pvr while keeping high CSI and SSI.
Record video clips and post on YouTube and website.

Director of new media vs media director skills

Common director of new media skills

Website Traffic, 20%
Content Strategy, 10%
Video Production, 10%
Business Development, 6%
Facebook, 4%
Graphic Design, 3%

Common media director skills

Digital Marketing, 10%
Video Production, 9%
Media Planning, 6%
Client Relationships, 5%
Facebook, 4%
TV, 4%