Director of new media vs planning director

The differences between directors of new media and planning directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of new media and a planning director. Additionally, a planning director has an average salary of $131,978, which is higher than the $82,946 average annual salary of a director of new media.

The top three skills for a director of new media include website traffic, content strategy and video production. The most important skills for a planning director are project management, financial analysis, and business planning.

Director of new media vs planning director overview

	Director Of New Media	Planning Director
Yearly salary	$82,946	$131,978
Hourly rate	$39.88	$63.45
Growth rate	10%	10%
Number of jobs	48,354	51,861
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 69%
Average age	39	39
Years of experience	10	10

Director of new media vs planning director salary

Directors of new media and planning directors have different pay scales, as shown below.

	Director Of New Media	Planning Director
Average salary	$82,946	$131,978
Salary range	Between $47,000 And $144,000	Between $90,000 And $192,000
Highest paying City	Cambridge, MA	San Francisco, CA
Highest paying state	Washington	New York
Best paying company	Databricks	Exelixis
Best paying industry	Media	Professional

Differences between director of new media and planning director education

There are a few differences between a director of new media and a planning director in terms of educational background:

	Director Of New Media	Planning Director
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 69%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of new media vs planning director demographics

Here are the differences between directors of new media' and planning directors' demographics:

	Director Of New Media	Planning Director
Average age	39	39
Gender ratio	Male, 69.7% Female, 30.3%	Male, 66.7% Female, 33.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of new media and planning director duties and responsibilities

Director of new media example responsibilities.

Manage strategic vendor relationships, including RFP, contract negotiation, SLA compliance.
Purchase, set up and manage the digital media workstations and DVD authoring suites.
Lead web marketing efforts including corporate websites, member-only sites, SEO, Google ad words, and e-mail marketing campaigns.
Create facebook, twitter, e-newsletter templets.
Develop, execute and track SEM campaigns.
Direct content development and upgrade of website ecommerce capabilities with incorporate SEO, SEM strategy.

Planning director example responsibilities.

Manage customized portfolio, define product strategy, POS and shipping forecast, and promotional plans.
Develop and lead marketing program to promote HMO enrollment and hospital product line services to 55k beneficiaries.
Champion and lead the selection and implementation of Hyperion Essbase business intelligence software.
Lead central team summarizing and prioritizing all DOD opportunities, enabling more efficient and effective resource allocation across several program departments.
Utilize ETO software for assessment and tracking.
Implement new CRM - ClientBase, investigate alternate consortium relationships.

Director of new media vs planning director skills

Common director of new media skills

Website Traffic, 20%
Content Strategy, 10%
Video Production, 10%
Business Development, 6%
Facebook, 4%
Graphic Design, 3%

Common planning director skills

Project Management, 14%
Financial Analysis, 7%
Business Planning, 6%
Data Analysis, 5%
Customer Service, 5%
Planning Process, 5%

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Director Of New Media
Director Of New Media vs Planning Director

Updated January 8, 2025

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