Director of new media vs senior director of marketing

The differences between directors of new media and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of new media and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $82,946 average annual salary of a director of new media.

The top three skills for a director of new media include website traffic, content strategy and video production. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Director of new media vs senior director of marketing overview

	Director Of New Media	Senior Director Of Marketing
Yearly salary	$82,946	$159,916
Hourly rate	$39.88	$76.88
Growth rate	10%	10%
Number of jobs	48,354	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

Director of new media vs senior director of marketing salary

Directors of new media and senior directors of marketing have different pay scales, as shown below.

	Director Of New Media	Senior Director Of Marketing
Average salary	$82,946	$159,916
Salary range	Between $47,000 And $144,000	Between $112,000 And $226,000
Highest paying City	Cambridge, MA	San Francisco, CA
Highest paying state	Washington	California
Best paying company	Databricks	Washington Prime Group
Best paying industry	Media	Media

Differences between director of new media and senior director of marketing education

There are a few differences between a director of new media and a senior director of marketing in terms of educational background:

	Director Of New Media	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of new media vs senior director of marketing demographics

Here are the differences between directors of new media' and senior directors of marketing' demographics:

	Director Of New Media	Senior Director Of Marketing
Average age	39	39
Gender ratio	Male, 69.7% Female, 30.3%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of new media and senior director of marketing duties and responsibilities

Director of new media example responsibilities.

Manage strategic vendor relationships, including RFP, contract negotiation, SLA compliance.
Purchase, set up and manage the digital media workstations and DVD authoring suites.
Lead web marketing efforts including corporate websites, member-only sites, SEO, Google ad words, and e-mail marketing campaigns.
Create facebook, twitter, e-newsletter templets.
Develop, execute and track SEM campaigns.
Direct content development and upgrade of website ecommerce capabilities with incorporate SEO, SEM strategy.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Director of new media vs senior director of marketing skills

Common director of new media skills

Website Traffic, 20%
Content Strategy, 10%
Video Production, 10%
Business Development, 6%
Facebook, 4%
Graphic Design, 3%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

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Director Of New Media
Director Of New Media vs Senior Director Of Marketing

Updated January 8, 2025

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