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The differences between directors of program marketing and assistant marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of program marketing and an assistant marketing director. Additionally, a director of program marketing has an average salary of $97,145, which is higher than the $55,415 average annual salary of an assistant marketing director.
The top three skills for a director of program marketing include digital marketing, integrated marketing and marketing campaigns. The most important skills for an assistant marketing director are digital marketing, marketing campaigns, and graphic design.
| Director Of Program Marketing | Assistant Marketing Director | |
| Yearly salary | $97,145 | $55,415 |
| Hourly rate | $46.70 | $26.64 |
| Growth rate | 10% | 10% |
| Number of jobs | 164,905 | 94,447 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 74% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of program marketing leads the initiatives to develop and implement marketing projects and programs designed to raise brand awareness and public interest. Besides leading and overseeing operations, they are also in charge of setting goals, managing budgets, establishing guidelines and schedules, developing strategic business and branding plans, and making significant decisions. They may also participate in recruiting employees, coordinating with suppliers and other business partners, and building positive relationships with internal and external parties. Moreover, a director of program marketing empowers staff to reach goals while implementing the organization's policies and standards.
An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.
Directors of program marketing and assistant marketing directors have different pay scales, as shown below.
| Director Of Program Marketing | Assistant Marketing Director | |
| Average salary | $97,145 | $55,415 |
| Salary range | Between $66,000 And $142,000 | Between $35,000 And $86,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | Moody's |
| Best paying industry | - | - |
There are a few differences between a director of program marketing and an assistant marketing director in terms of educational background:
| Director Of Program Marketing | Assistant Marketing Director | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 74% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of program marketing' and assistant marketing directors' demographics:
| Director Of Program Marketing | Assistant Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.1% Female, 52.9% | Male, 39.7% Female, 60.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |