Director of program marketing vs group director

The differences between directors of program marketing and group directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of program marketing and a group director. Additionally, a group director has an average salary of $149,193, which is higher than the $97,145 average annual salary of a director of program marketing.

The top three skills for a director of program marketing include digital marketing, integrated marketing and marketing campaigns. The most important skills for a group director are oversight, healthcare, and project management.

Director of program marketing vs group director overview

	Director Of Program Marketing	Group Director
Yearly salary	$97,145	$149,193
Hourly rate	$46.70	$71.73
Growth rate	10%	10%
Number of jobs	164,905	89,420
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 69%
Average age	39	39
Years of experience	10	10

What does a director of program marketing do?

A director of program marketing leads the initiatives to develop and implement marketing projects and programs designed to raise brand awareness and public interest. Besides leading and overseeing operations, they are also in charge of setting goals, managing budgets, establishing guidelines and schedules, developing strategic business and branding plans, and making significant decisions. They may also participate in recruiting employees, coordinating with suppliers and other business partners, and building positive relationships with internal and external parties. Moreover, a director of program marketing empowers staff to reach goals while implementing the organization's policies and standards.

What does a group director do?

A group director is responsible for monitoring the operations of a specific team in an organization, ensuring that the group meets daily targets, providing the highest customer satisfaction for the company's services. Group directors work with senior management to identify business opportunities that would bring more revenues and increase the company's profitability. They also handle the department's budgets, allocating adequate resources for every team to support project deliverables. A group director must have excellent communication and leadership skills, analyzing business functions, and developing strategic ways to increase productivity.

Director of program marketing vs group director salary

Directors of program marketing and group directors have different pay scales, as shown below.

	Director Of Program Marketing	Group Director
Average salary	$97,145	$149,193
Salary range	Between $66,000 And $142,000	Between $99,000 And $224,000
Highest paying City	-	Newark, NJ
Highest paying state	-	New Jersey
Best paying company	-	Apple
Best paying industry	-	Finance

Differences between director of program marketing and group director education

There are a few differences between a director of program marketing and a group director in terms of educational background:

	Director Of Program Marketing	Group Director
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 69%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of program marketing vs group director demographics

Here are the differences between directors of program marketing' and group directors' demographics:

	Director Of Program Marketing	Group Director
Average age	39	39
Gender ratio	Male, 47.1% Female, 52.9%	Male, 64.6% Female, 35.4%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of program marketing and group director duties and responsibilities

Director of program marketing example responsibilities.

Manage quarterly programs within budget and evaluate ROI on marketing campaign effectiveness.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Determine mix of programs by audience type, topics, regional focuse programs, target list creation and ROI analysis.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
Develop a comprehensive IMC plan using various communication channels.

Group director example responsibilities.

Manage business relate responsibilities such as employee relations, scheduling, payroll, and general center operations.
Manage treasury and wire transfer/electronic payments operations.
Manage the production operational readiness group and provide oversight for all delivery projects for the company.
Manage and monitor rehabilitation departments to ensure productivity thresholds are met and appropriate Medicare billing criteria document.
Create a Medicaid regulation requirements tracking grid for operational leads and underwriting to reference while drafting responses for new business proposals.
Manage inter-relationships between diverse work groups in the brewing, packaging and distribution departments relating to internal logistics and production scheduling.

Director of program marketing vs group director skills

Common director of program marketing skills

Digital Marketing, 25%
Integrated Marketing, 9%
Marketing Campaigns, 7%
Web Content, 6%
CRM, 6%
Market Research, 5%

Common group director skills

Oversight, 12%
Healthcare, 10%
Project Management, 9%
Direct Reports, 7%
Digital Marketing, 5%
Process Improvement, 4%

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Director Of Program Marketing
Director Of Program Marketing vs Group Director

Updated January 8, 2025

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