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The differences between directors of program marketing and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of program marketing and a marketing program manager. Additionally, a director of program marketing has an average salary of $97,145, which is higher than the $86,807 average annual salary of a marketing program manager.
The top three skills for a director of program marketing include digital marketing, integrated marketing and marketing campaigns. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.
| Director Of Program Marketing | Marketing Program Manager | |
| Yearly salary | $97,145 | $86,807 |
| Hourly rate | $46.70 | $41.73 |
| Growth rate | 10% | 10% |
| Number of jobs | 164,905 | 173,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of program marketing leads the initiatives to develop and implement marketing projects and programs designed to raise brand awareness and public interest. Besides leading and overseeing operations, they are also in charge of setting goals, managing budgets, establishing guidelines and schedules, developing strategic business and branding plans, and making significant decisions. They may also participate in recruiting employees, coordinating with suppliers and other business partners, and building positive relationships with internal and external parties. Moreover, a director of program marketing empowers staff to reach goals while implementing the organization's policies and standards.
The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
Directors of program marketing and marketing program managers have different pay scales, as shown below.
| Director Of Program Marketing | Marketing Program Manager | |
| Average salary | $97,145 | $86,807 |
| Salary range | Between $66,000 And $142,000 | Between $64,000 And $116,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | Meta |
| Best paying industry | - | Transportation |
There are a few differences between a director of program marketing and a marketing program manager in terms of educational background:
| Director Of Program Marketing | Marketing Program Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of program marketing' and marketing program managers' demographics:
| Director Of Program Marketing | Marketing Program Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.1% Female, 52.9% | Male, 38.7% Female, 61.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |