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The differences between directors of program marketing and program directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director of program marketing, becoming a program director takes usually requires 4-6 years. Additionally, a director of program marketing has an average salary of $97,145, which is higher than the $80,664 average annual salary of a program director.
The top three skills for a director of program marketing include digital marketing, integrated marketing and marketing campaigns. The most important skills for a program director are oversight, social work, and patients.
| Director Of Program Marketing | Program Director | |
| Yearly salary | $97,145 | $80,664 |
| Hourly rate | $46.70 | $38.78 |
| Growth rate | 10% | 8% |
| Number of jobs | 164,905 | 82,810 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 62% |
| Average age | 39 | 40 |
| Years of experience | 10 | 6 |
A director of program marketing leads the initiatives to develop and implement marketing projects and programs designed to raise brand awareness and public interest. Besides leading and overseeing operations, they are also in charge of setting goals, managing budgets, establishing guidelines and schedules, developing strategic business and branding plans, and making significant decisions. They may also participate in recruiting employees, coordinating with suppliers and other business partners, and building positive relationships with internal and external parties. Moreover, a director of program marketing empowers staff to reach goals while implementing the organization's policies and standards.
Program directors are employees who oversee all aspects of a specific program in the company. They usually work in nonprofit organizations or are assigned to a department doing corporate social responsibility activities. Program directors ensure that the program is in line with the company's goals. They also ensure that the resources assigned to the program are properly managed and that all finances are accounted for. They create strategies to ensure the success of the program and communicate these to everyone involved. They lead the implementation and evaluation of the program.
Directors of program marketing and program directors have different pay scales, as shown below.
| Director Of Program Marketing | Program Director | |
| Average salary | $97,145 | $80,664 |
| Salary range | Between $66,000 And $142,000 | Between $50,000 And $129,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Georgia |
| Best paying company | - | Mayo Clinic |
| Best paying industry | - | Technology |
There are a few differences between a director of program marketing and a program director in terms of educational background:
| Director Of Program Marketing | Program Director | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 62% |
| Most common major | Business | Business |
| Most common college | University of Georgia | Stanford University |
Here are the differences between directors of program marketing' and program directors' demographics:
| Director Of Program Marketing | Program Director | |
| Average age | 39 | 40 |
| Gender ratio | Male, 47.1% Female, 52.9% | Male, 41.4% Female, 58.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 8.0% Unknown, 5.6% Hispanic or Latino, 14.6% Asian, 6.4% White, 65.3% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 14% |