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Director of sales vs senior sales manager

The differences between directors of sales and senior sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a director of sales and a senior sales manager. Additionally, a senior sales manager has an average salary of $140,662, which is higher than the $111,068 average annual salary of a director of sales.

The top three skills for a director of sales include sales process, customer service and customer satisfaction. The most important skills for a senior sales manager are customer satisfaction, sales process, and customer service.

Director of sales vs senior sales manager overview

Director Of SalesSenior Sales Manager
Yearly salary$111,068$140,662
Hourly rate$53.40$67.63
Growth rate5%5%
Number of jobs91,891115,070
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 73%
Average age4646
Years of experience88

What does a director of sales do?

A sales director is responsible for managing the sales operation of the team, ensuring that members comply with the sales strategies and procedures in meeting sales goals. Sales directors' duties include maintaining consistency of sales targets, providing reports and important updates for sales improvement, managing customers' inquiries and resolving complaints, launching new services to expand product offers, researching the current market trends, and improving sales plans. A sales director must have excellent leadership and decision-making skills to support and acknowledge the team's best efforts.

What does a senior sales manager do?

Senior sales managers take the lead in handling sales operations in the organization. They supervise the activities performed by the junior sales management team. It is their responsibility to maximize the potential of the sales team, establish sales plans, and justify these plans to superior management. They aim to expand the customer base of the company and its strong presence in the market. The skills these managers should have include leadership, organization, communication, and the ability to recruit talented sales agents.

Director of sales vs senior sales manager salary

Directors of sales and senior sales managers have different pay scales, as shown below.

Director Of SalesSenior Sales Manager
Average salary$111,068$140,662
Salary rangeBetween $73,000 And $168,000Between $95,000 And $206,000
Highest paying CitySan Francisco, CAWashington, DC
Highest paying stateNew YorkMaine
Best paying companyMayo ClinicLeprino Foods
Best paying industryFinanceProfessional

Differences between director of sales and senior sales manager education

There are a few differences between a director of sales and a senior sales manager in terms of educational background:

Director Of SalesSenior Sales Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 73%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Director of sales vs senior sales manager demographics

Here are the differences between directors of sales' and senior sales managers' demographics:

Director Of SalesSenior Sales Manager
Average age4646
Gender ratioMale, 69.4% Female, 30.6%Male, 61.4% Female, 38.6%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between director of sales and senior sales manager duties and responsibilities

Director of sales example responsibilities.

  • Lead the OEM business transformation.
  • Manage projects & action items for EVP.
  • Manage during periods of dynamic challenge and change relative to start-up, turnaround and revitalization situations.
  • Manage relationships with toll manufacturers and logistics providers to exceed cost reduction and inventory turn targets.
  • Cultivate and manage business relationships with wholesale distributors creating positive impact for newsstand product sell at retail.
  • Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
  • Show more

Senior sales manager example responsibilities.

  • Develop new business leads, signing new corporate and business group (SMERF) contracts.
  • Communicate and manage expectations by fully utilizing available reports, CRM technologies and available resources.
  • Leverage other sales office resources and administrative/support staff to achieve personal and team relate revenue goals.
  • Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
  • Develop and maintain SMERF and corporate accounts.
  • Work closely with national reservation to prevent over booking dates.
  • Show more

Director of sales vs senior sales manager skills

Common director of sales skills
  • Sales Process, 7%
  • Customer Service, 7%
  • Customer Satisfaction, 6%
  • Sales Management, 6%
  • Healthcare, 5%
  • CRM, 4%
Common senior sales manager skills
  • Customer Satisfaction, 17%
  • Sales Process, 16%
  • Customer Service, 5%
  • Sales Training, 4%
  • Sales Performance, 4%
  • CRM, 4%

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