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Director of user experience vs marketing director

The differences between directors of user experience and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of user experience and a marketing director. Additionally, a director of user experience has an average salary of $133,732, which is higher than the $114,906 average annual salary of a marketing director.

The top three skills for a director of user experience include user experience, sketch and human centered design. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Director of user experience vs marketing director overview

Director Of User ExperienceMarketing Director
Yearly salary$133,732$114,906
Hourly rate$64.29$55.24
Growth rate10%10%
Number of jobs43,63193,503
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 76%
Average age3939
Years of experience1010

What does a director of user experience do?

A user experience director is responsible for evaluating and studying reports of the users' experience regarding the organizations' products and services. User experience directors facilitate surveys and address the users' concerns by reviewing the operational processes and procedures, ensuring that the team provides the best user experience and customer satisfaction. They also coordinate with the clients for progress updates, as well as informing them of adjustments as needed to improve the outputs. A user experience director must have excellent communication and organizational skills, especially on analyzing the current industry trends to meet client demands and public interests.

What does a marketing director do?

Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.

Director of user experience vs marketing director salary

Directors of user experience and marketing directors have different pay scales, as shown below.

Director Of User ExperienceMarketing Director
Average salary$133,732$114,906
Salary rangeBetween $88,000 And $201,000Between $68,000 And $193,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateRhode IslandCalifornia
Best paying companyRokuBrookfield Properties
Best paying industryTechnologyManufacturing

Differences between director of user experience and marketing director education

There are a few differences between a director of user experience and a marketing director in terms of educational background:

Director Of User ExperienceMarketing Director
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 76%
Most common majorGraphic DesignBusiness
Most common collegeUniversity of Wisconsin - MadisonUniversity of Georgia

Director of user experience vs marketing director demographics

Here are the differences between directors of user experience' and marketing directors' demographics:

Director Of User ExperienceMarketing Director
Average age3939
Gender ratioMale, 69.7% Female, 30.3%Male, 46.7% Female, 53.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director of user experience and marketing director duties and responsibilities

Director of user experience example responsibilities.

  • Manage front-end developers as UI design is implemented; rework and refine usability throughout product development.
  • Design and develop custom WordPress themes for clients using PHP, MySQL, HTML, and CSS.
  • Use HTML, CSS, PHP and JavaScript knowledge to fine tune layout, functionality, micro-interactions and development.
  • Supervise social media campaigns to grow Facebook fan base.
  • Launch the CFO's performance dashboard - inclusive of critical-to-quality KPIs.
  • Support the business development team's efforts by quickly prototyping product concepts.
  • Show more

Marketing director example responsibilities.

  • Manage staging of NCAA athletics events.
  • Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
  • Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
  • Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
  • Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
  • Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
  • Show more

Director of user experience vs marketing director skills

Common director of user experience skills
  • User Experience, 9%
  • Sketch, 8%
  • Human Centered Design, 7%
  • UI, 6%
  • User Research, 5%
  • Customer Service, 4%
Common marketing director skills
  • Digital Marketing, 12%
  • Marketing Campaigns, 6%
  • Market Research, 5%
  • Sales Strategies, 4%
  • Integrated Marketing, 4%
  • CRM, 4%

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