Director, online marketing vs chief marketing officer

Differences between director, online marketing and chief marketing officer duties and responsibilities

Director, online marketing example responsibilities.

• Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
• Develop web components using JSP, Servlets, JavaScript, HTML, and CSS.
• Create adverts with Facebook, ad words with Google, and contact researchers at WebMD to find diverse consumers.
• Produce profit & loss and revenue forecasting models using customer lifetime value, CPA, ROI and key operating metrics.
• Implement highly successful Facebook advertising for mission-critical projects.
• Establish ROI and feasibility analysis for high-value commercial developments.
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Chief marketing officer example responsibilities.

• Manage professional staff and liaise with U.S. dairy co-op, trade promotion groups, and government oversight and advertising agencies.
• Lead global marketing planning efforts and serve as internal media subject matter expert for portfolio, brands and loyalty marketing initiatives.
• Manage agency and provide direction and day-to-day oversight.
• Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
• Create website landing pages and social media campaigns on Facebook and Instagram to test price points and validate consumer need.
• Coordinate international new product portfolio and product development
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