Director, online marketing vs digital marketing manager

Differences between director, online marketing and digital marketing manager duties and responsibilities

Director, online marketing example responsibilities.

• Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
• Develop web components using JSP, Servlets, JavaScript, HTML, and CSS.
• Create adverts with Facebook, ad words with Google, and contact researchers at WebMD to find diverse consumers.
• Produce profit & loss and revenue forecasting models using customer lifetime value, CPA, ROI and key operating metrics.
• Implement highly successful Facebook advertising for mission-critical projects.
• Establish ROI and feasibility analysis for high-value commercial developments.
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Digital marketing manager example responsibilities.

• Manage social media accounts; more than double Instagram & Facebook followers.
• Manage corporate website, online campaigns for customers, opt-ins, and Intranet.
• Manage all QA and UAT to ensure all web enhancements meet business requirements.
• Manage social media strategy for clients, with a primary emphasis on Facebook and banner advertising.
• Manage online marketing collateral including AdWords, email, banner creative, blogs, twitter, etc.
• Roll out new web CMS to manage all pages as well as provide additional functionality for content publishers.
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