Director, online marketing vs director of marketing & development

Differences between director, online marketing and director of marketing & development duties and responsibilities

Director, online marketing example responsibilities.

• Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
• Develop web components using JSP, Servlets, JavaScript, HTML, and CSS.
• Create adverts with Facebook, ad words with Google, and contact researchers at WebMD to find diverse consumers.
• Produce profit & loss and revenue forecasting models using customer lifetime value, CPA, ROI and key operating metrics.
• Implement highly successful Facebook advertising for mission-critical projects.
• Establish ROI and feasibility analysis for high-value commercial developments.
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Director of marketing & development example responsibilities.

• Manage the rollout and maintenance for retail store POS system.
• Lead unprecedented initiative involving appliance OEM and food producer to seek new product opportunities for smart appliances.
• Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
• Review and approve all business development expenditures in relation to strategic goals and objectives to maximize ROI.
• Create first Facebook social media marketing strategy for mall.
• Structure reporting standards to host all commercial KPIs, providing decision support to group management.
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