Director, online marketing vs director, product marketing

The differences between directors, online marketing and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, online marketing and a director, product marketing. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $115,982 average annual salary of a director, online marketing.

The top three skills for a director, online marketing include website traffic, email campaigns and content strategy. The most important skills for a director, product marketing are product management, digital marketing, and market research.

Director, online marketing vs director, product marketing overview

	Director, Online Marketing	Director, Product Marketing
Yearly salary	$115,982	$141,699
Hourly rate	$55.76	$68.12
Growth rate	10%	10%
Number of jobs	93,166	173,038
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

Director, online marketing vs director, product marketing salary

Directors, online marketing and directors, product marketing have different pay scales, as shown below.

	Director, Online Marketing	Director, Product Marketing
Average salary	$115,982	$141,699
Salary range	Between $75,000 And $177,000	Between $97,000 And $205,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Rhode Island	California
Best paying company	LinkedIn	Meta
Best paying industry	Technology	Technology

Differences between director, online marketing and director, product marketing education

There are a few differences between a director, online marketing and a director, product marketing in terms of educational background:

	Director, Online Marketing	Director, Product Marketing
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 75%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Director, online marketing vs director, product marketing demographics

Here are the differences between directors, online marketing' and directors, product marketing' demographics:

	Director, Online Marketing	Director, Product Marketing
Average age	39	39
Gender ratio	Male, 67.1% Female, 32.9%	Male, 74.7% Female, 25.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, online marketing and director, product marketing duties and responsibilities

Director, online marketing example responsibilities.

Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
Develop web components using JSP, Servlets, JavaScript, HTML, and CSS.
Create adverts with Facebook, ad words with Google, and contact researchers at WebMD to find diverse consumers.
Produce profit & loss and revenue forecasting models using customer lifetime value, CPA, ROI and key operating metrics.
Implement highly successful Facebook advertising for mission-critical projects.
Establish ROI and feasibility analysis for high-value commercial developments.

Director, product marketing example responsibilities.

Hire and manage product owners and scrum masters.
Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.

Director, online marketing vs director, product marketing skills

Common director, online marketing skills

Website Traffic, 17%
Email Campaigns, 7%
Content Strategy, 7%
Google Analytics, 5%
Digital Marketing, 5%
Marketing Campaigns, 4%

Common director, product marketing skills

Product Management, 8%
Digital Marketing, 7%
Market Research, 6%
Market Trends, 5%
Cloud, 4%
Product Line, 4%

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Director, Online Marketing
Director, Online Marketing vs Director, Product Marketing

Updated January 8, 2025

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