Director, online marketing vs head of marketing

The differences between directors, online marketing and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, online marketing and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $115,982 average annual salary of a director, online marketing.

The top three skills for a director, online marketing include website traffic, email campaigns and content strategy. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.

Director, online marketing vs head of marketing overview

	Director, Online Marketing	Head Of Marketing
Yearly salary	$115,982	$137,829
Hourly rate	$55.76	$66.26
Growth rate	10%	10%
Number of jobs	93,166	92,557
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 69%
Average age	39	39
Years of experience	10	10

Director, online marketing vs head of marketing salary

Directors, online marketing and heads of marketing have different pay scales, as shown below.

	Director, Online Marketing	Head Of Marketing
Average salary	$115,982	$137,829
Salary range	Between $75,000 And $177,000	Between $93,000 And $203,000
Highest paying City	San Francisco, CA	Seattle, WA
Highest paying state	Rhode Island	Washington
Best paying company	LinkedIn	Meta
Best paying industry	Technology	Media

Differences between director, online marketing and head of marketing education

There are a few differences between a director, online marketing and a head of marketing in terms of educational background:

	Director, Online Marketing	Head Of Marketing
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 69%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Director, online marketing vs head of marketing demographics

Here are the differences between directors, online marketing' and heads of marketing' demographics:

	Director, Online Marketing	Head Of Marketing
Average age	39	39
Gender ratio	Male, 67.1% Female, 32.9%	Male, 56.0% Female, 44.0%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, online marketing and head of marketing duties and responsibilities

Director, online marketing example responsibilities.

Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
Develop web components using JSP, Servlets, JavaScript, HTML, and CSS.
Create adverts with Facebook, ad words with Google, and contact researchers at WebMD to find diverse consumers.
Produce profit & loss and revenue forecasting models using customer lifetime value, CPA, ROI and key operating metrics.
Implement highly successful Facebook advertising for mission-critical projects.
Establish ROI and feasibility analysis for high-value commercial developments.

Head of marketing example responsibilities.

Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
Establish and maintain a dashboard of key sales and operational metrics (KPIs).
Present monthly and quarterly program ROI report to in country marketing team and regional executive team.
Create all advertising units - physical ads for film festivals; website advertising; Google, Facebook, and LinkedIn ads.
Create PowerPoint audio and video presentations.
Track and analyze program effectiveness to determine ROI and prioritize resources.

Director, online marketing vs head of marketing skills

Common director, online marketing skills

Website Traffic, 17%
Email Campaigns, 7%
Content Strategy, 7%
Google Analytics, 5%
Digital Marketing, 5%
Marketing Campaigns, 4%

Common head of marketing skills

Digital Marketing, 12%
Integrated Marketing, 6%
Marketing Campaigns, 4%
KPIs, 3%
Channel Marketing, 3%
Google Analytics, 3%

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Director, Online Marketing
Director, Online Marketing vs Head Of Marketing

Updated January 8, 2025

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