Director, online marketing vs marketing director

The differences between directors, online marketing and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, online marketing and a marketing director. Additionally, a director, online marketing has an average salary of $115,982, which is higher than the $114,906 average annual salary of a marketing director.

The top three skills for a director, online marketing include website traffic, email campaigns and content strategy. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Director, online marketing vs marketing director overview

	Director, Online Marketing	Marketing Director
Yearly salary	$115,982	$114,906
Hourly rate	$55.76	$55.24
Growth rate	10%	10%
Number of jobs	93,166	93,503
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

Director, online marketing vs marketing director salary

Directors, online marketing and marketing directors have different pay scales, as shown below.

	Director, Online Marketing	Marketing Director
Average salary	$115,982	$114,906
Salary range	Between $75,000 And $177,000	Between $68,000 And $193,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Rhode Island	California
Best paying company	LinkedIn	Brookfield Properties
Best paying industry	Technology	Manufacturing

Differences between director, online marketing and marketing director education

There are a few differences between a director, online marketing and a marketing director in terms of educational background:

	Director, Online Marketing	Marketing Director
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 76%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Director, online marketing vs marketing director demographics

Here are the differences between directors, online marketing' and marketing directors' demographics:

	Director, Online Marketing	Marketing Director
Average age	39	39
Gender ratio	Male, 67.1% Female, 32.9%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, online marketing and marketing director duties and responsibilities

Director, online marketing example responsibilities.

Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
Develop web components using JSP, Servlets, JavaScript, HTML, and CSS.
Create adverts with Facebook, ad words with Google, and contact researchers at WebMD to find diverse consumers.
Produce profit & loss and revenue forecasting models using customer lifetime value, CPA, ROI and key operating metrics.
Implement highly successful Facebook advertising for mission-critical projects.
Establish ROI and feasibility analysis for high-value commercial developments.

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Director, online marketing vs marketing director skills

Common director, online marketing skills

Website Traffic, 17%
Email Campaigns, 7%
Content Strategy, 7%
Google Analytics, 5%
Digital Marketing, 5%
Marketing Campaigns, 4%

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

Director, Online Marketing vs. similar jobs

Director, Online Marketing related careers

Director, Online Marketing related jobs

What similar roles do

Zippia Careers
Executive Management Industry
Director, Online Marketing
Director, Online Marketing vs Marketing Director

Updated January 8, 2025

Browse executive management jobs