Director, online marketing vs marketing lead

Differences between director, online marketing and marketing lead duties and responsibilities

Director, online marketing example responsibilities.

• Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
• Develop web components using JSP, Servlets, JavaScript, HTML, and CSS.
• Create adverts with Facebook, ad words with Google, and contact researchers at WebMD to find diverse consumers.
• Produce profit & loss and revenue forecasting models using customer lifetime value, CPA, ROI and key operating metrics.
• Implement highly successful Facebook advertising for mission-critical projects.
• Establish ROI and feasibility analysis for high-value commercial developments.
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Marketing lead example responsibilities.

• Launch new cloud services and manage execution across functions to reach sellers, current customers, prospects and influencers.
• Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
• Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
• Re-Design marketing materials, Facebook page, LinkedIn page and website.
• Develop blog posts, Facebook updates and tweets to spread awareness of new product or services while tracking effectiveness and ROI.
• Coordinate and responsible for MDF fund deployment.
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