Director, online marketing vs marketing supervisor

The differences between directors, online marketing and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, online marketing and a marketing supervisor. Additionally, a director, online marketing has an average salary of $115,982, which is higher than the $64,304 average annual salary of a marketing supervisor.

The top three skills for a director, online marketing include website traffic, email campaigns and content strategy. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.

Director, online marketing vs marketing supervisor overview

	Director, Online Marketing	Marketing Supervisor
Yearly salary	$115,982	$64,304
Hourly rate	$55.76	$30.92
Growth rate	10%	10%
Number of jobs	93,166	74,956
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 71%
Average age	39	39
Years of experience	10	10

Director, online marketing vs marketing supervisor salary

Directors, online marketing and marketing supervisors have different pay scales, as shown below.

	Director, Online Marketing	Marketing Supervisor
Average salary	$115,982	$64,304
Salary range	Between $75,000 And $177,000	Between $45,000 And $90,000
Highest paying City	San Francisco, CA	Dix Hills, NY
Highest paying state	Rhode Island	New York
Best paying company	LinkedIn	Halliburton
Best paying industry	Technology	Retail

Differences between director, online marketing and marketing supervisor education

There are a few differences between a director, online marketing and a marketing supervisor in terms of educational background:

	Director, Online Marketing	Marketing Supervisor
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 71%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Director, online marketing vs marketing supervisor demographics

Here are the differences between directors, online marketing' and marketing supervisors' demographics:

	Director, Online Marketing	Marketing Supervisor
Average age	39	39
Gender ratio	Male, 67.1% Female, 32.9%	Male, 43.5% Female, 56.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, online marketing and marketing supervisor duties and responsibilities

Director, online marketing example responsibilities.

Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
Develop web components using JSP, Servlets, JavaScript, HTML, and CSS.
Create adverts with Facebook, ad words with Google, and contact researchers at WebMD to find diverse consumers.
Produce profit & loss and revenue forecasting models using customer lifetime value, CPA, ROI and key operating metrics.
Implement highly successful Facebook advertising for mission-critical projects.
Establish ROI and feasibility analysis for high-value commercial developments.

Marketing supervisor example responsibilities.

Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
Create effective and engaging website content through collaboration with stakeholders and search engine optimization (SEO).
Coordinate with other team leaders on large projects and SEM wide decisions.
Direct creative development for banner ads, SEM copy, and landing pages.
Assemble proposals, statement of qualifications, and PowerPoint presentations for various stages of submissions.
Identify, build and maintain all respective content areas of corporate websites and maximize SEO opportunities for brand's online presence.

Director, online marketing vs marketing supervisor skills

Common director, online marketing skills

Website Traffic, 17%
Email Campaigns, 7%
Content Strategy, 7%
Google Analytics, 5%
Digital Marketing, 5%
Marketing Campaigns, 4%

Common marketing supervisor skills

Customer Satisfaction, 40%
Direct Reports, 31%
Customer Service, 7%
Digital Marketing, 3%
Payroll, 2%
Marketing Campaigns, 2%

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Director, Online Marketing
Director, Online Marketing vs Marketing Supervisor

Updated January 8, 2025

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