Director, online marketing vs senior director of marketing

The differences between directors, online marketing and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, online marketing and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $115,982 average annual salary of a director, online marketing.

The top three skills for a director, online marketing include website traffic, email campaigns and content strategy. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Director, online marketing vs senior director of marketing overview

	Director, Online Marketing	Senior Director Of Marketing
Yearly salary	$115,982	$159,916
Hourly rate	$55.76	$76.88
Growth rate	10%	10%
Number of jobs	93,166	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

Director, online marketing vs senior director of marketing salary

Directors, online marketing and senior directors of marketing have different pay scales, as shown below.

	Director, Online Marketing	Senior Director Of Marketing
Average salary	$115,982	$159,916
Salary range	Between $75,000 And $177,000	Between $112,000 And $226,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Rhode Island	California
Best paying company	LinkedIn	Washington Prime Group
Best paying industry	Technology	Media

Differences between director, online marketing and senior director of marketing education

There are a few differences between a director, online marketing and a senior director of marketing in terms of educational background:

	Director, Online Marketing	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 75%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Director, online marketing vs senior director of marketing demographics

Here are the differences between directors, online marketing' and senior directors of marketing' demographics:

	Director, Online Marketing	Senior Director Of Marketing
Average age	39	39
Gender ratio	Male, 67.1% Female, 32.9%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, online marketing and senior director of marketing duties and responsibilities

Director, online marketing example responsibilities.

Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
Develop web components using JSP, Servlets, JavaScript, HTML, and CSS.
Create adverts with Facebook, ad words with Google, and contact researchers at WebMD to find diverse consumers.
Produce profit & loss and revenue forecasting models using customer lifetime value, CPA, ROI and key operating metrics.
Implement highly successful Facebook advertising for mission-critical projects.
Establish ROI and feasibility analysis for high-value commercial developments.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Director, online marketing vs senior director of marketing skills

Common director, online marketing skills

Website Traffic, 17%
Email Campaigns, 7%
Content Strategy, 7%
Google Analytics, 5%
Digital Marketing, 5%
Marketing Campaigns, 4%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

Director, Online Marketing vs. similar jobs

Director, Online Marketing related careers

Director, Online Marketing related jobs

What similar roles do

Zippia Careers
Executive Management Industry
Director, Online Marketing
Director, Online Marketing vs Senior Director Of Marketing

Updated January 8, 2025

Browse executive management jobs