Director, online marketing vs senior vice president of marketing

Differences between director, online marketing and senior vice president of marketing duties and responsibilities

Director, online marketing example responsibilities.

• Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
• Develop web components using JSP, Servlets, JavaScript, HTML, and CSS.
• Create adverts with Facebook, ad words with Google, and contact researchers at WebMD to find diverse consumers.
• Produce profit & loss and revenue forecasting models using customer lifetime value, CPA, ROI and key operating metrics.
• Implement highly successful Facebook advertising for mission-critical projects.
• Establish ROI and feasibility analysis for high-value commercial developments.
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Senior vice president of marketing example responsibilities.

• Lead all B2B and B2C marketing, business improvement and project execution efforts.
• Create and manage new sales channels including direct, indirect, B2B and B2C.
• Manage rebranding initiative: strategy, brand standards, logo change, content strategy, visual identity, new collateral.
• Manage CRM data and customize reports on implementations, enhancements and opportunities.
• Establish and manage an innovative direct response performance measurement, reporting and analytics practice around the business.
• Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
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