Director, strategic marketing vs assistant marketing director

The differences between directors, strategic marketing and assistant marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, strategic marketing and an assistant marketing director. Additionally, a director, strategic marketing has an average salary of $131,790, which is higher than the $55,415 average annual salary of an assistant marketing director.

The top three skills for a director, strategic marketing include digital marketing, market research and strategy development. The most important skills for an assistant marketing director are digital marketing, marketing campaigns, and graphic design.

Director, strategic marketing vs assistant marketing director overview

	Director, Strategic Marketing	Assistant Marketing Director
Yearly salary	$131,790	$55,415
Hourly rate	$63.36	$26.64
Growth rate	10%	10%
Number of jobs	112,582	94,447
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 74%
Average age	39	39
Years of experience	10	10

What does a director, strategic marketing do?

A director of strategic marketing is responsible for identifying effective marketing solutions to sell goods and services to the market, enhancing the organization's brand image to attract the target audience and meet public demands. Directors of strategic marketing conduct data and statistical analysis to develop brands that would generate more revenue resources for the business. They also coordinate with the public relations team to facilitate publishing content for various media platforms and widen audience reach.

What does an assistant marketing director do?

An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.

Director, strategic marketing vs assistant marketing director salary

Directors, strategic marketing and assistant marketing directors have different pay scales, as shown below.

	Director, Strategic Marketing	Assistant Marketing Director
Average salary	$131,790	$55,415
Salary range	Between $85,000 And $203,000	Between $35,000 And $86,000
Highest paying City	Foster City, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Calypso Technology	Moody's
Best paying industry	Technology	-

Differences between director, strategic marketing and assistant marketing director education

There are a few differences between a director, strategic marketing and an assistant marketing director in terms of educational background:

	Director, Strategic Marketing	Assistant Marketing Director
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 74%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director, strategic marketing vs assistant marketing director demographics

Here are the differences between directors, strategic marketing' and assistant marketing directors' demographics:

	Director, Strategic Marketing	Assistant Marketing Director
Average age	39	39
Gender ratio	Male, 63.3% Female, 36.7%	Male, 39.7% Female, 60.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, strategic marketing and assistant marketing director duties and responsibilities

Director, strategic marketing example responsibilities.

Manage Facebook account and promote upcoming events on campus using different marketing tactics
Direct CRM efforts including name acquisition, weekly newsletters and database e-blasts.
Coordinate all customer relationship management (CRM) strategies, implementation, and analysis.
Develop better dma-base ROI analysis methodologies adopt by the company.
Work with independent agency to develop marketing strategy and communication plan with ROI measurements.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.

Assistant marketing director example responsibilities.

Manage website development/content and SEM strategies for corporate and divisional sites.
Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Direct the advertising, marketing and promotional efforts of a major FM station.
Maintain social networks and create mini-commercials featuring high-end stores in the mall for Facebook.
Plan in compliance with FCC rules, regulations, and guidelines in radio promotions.
Maintain accurate records of contestants and ensure contests are conduct in accordance with FCC regulations and law.

Director, strategic marketing vs assistant marketing director skills

Common director, strategic marketing skills

Digital Marketing, 7%
Market Research, 6%
Strategy Development, 5%
Project Management, 5%
Marketing Campaigns, 4%
Integrated Marketing, 4%

Common assistant marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 8%
Graphic Design, 6%
Facebook, 5%
Press Releases, 5%
Google Analytics, 5%

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Director, Strategic Marketing
Director, Strategic Marketing vs Assistant Marketing Director

Updated January 8, 2025

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