Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between directors, strategic marketing and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, strategic marketing and a marketing strategist. Additionally, a director, strategic marketing has an average salary of $131,790, which is higher than the $80,033 average annual salary of a marketing strategist.
The top three skills for a director, strategic marketing include digital marketing, market research and strategy development. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Director, Strategic Marketing | Marketing Strategist | |
| Yearly salary | $131,790 | $80,033 |
| Hourly rate | $63.36 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 112,582 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of strategic marketing is responsible for identifying effective marketing solutions to sell goods and services to the market, enhancing the organization's brand image to attract the target audience and meet public demands. Directors of strategic marketing conduct data and statistical analysis to develop brands that would generate more revenue resources for the business. They also coordinate with the public relations team to facilitate publishing content for various media platforms and widen audience reach.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Directors, strategic marketing and marketing strategists have different pay scales, as shown below.
| Director, Strategic Marketing | Marketing Strategist | |
| Average salary | $131,790 | $80,033 |
| Salary range | Between $85,000 And $203,000 | Between $53,000 And $119,000 |
| Highest paying City | Foster City, CA | Harrisburg, PA |
| Highest paying state | California | Pennsylvania |
| Best paying company | Calypso Technology | McKinsey & Company Inc |
| Best paying industry | Technology | Technology |
There are a few differences between a director, strategic marketing and a marketing strategist in terms of educational background:
| Director, Strategic Marketing | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors, strategic marketing' and marketing strategists' demographics:
| Director, Strategic Marketing | Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 63.3% Female, 36.7% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |