Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between e-marketing managers and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an e-marketing manager and a brand marketing manager. Additionally, an e-marketing manager has an average salary of $113,395, which is higher than the $91,940 average annual salary of a brand marketing manager.
The top three skills for an e-marketing manager include digital marketing, web content and marketing campaigns. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| E-Marketing Manager | Brand Marketing Manager | |
| Yearly salary | $113,395 | $91,940 |
| Hourly rate | $54.52 | $44.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 115,806 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An E-marketing manager is in charge of spearheading and overseeing the efforts put into digital marketing. They typically manage e-marketing teams, develop goals and guidelines, research new business opportunities, and develop online campaigns for brand and product awareness. They may also handle a company's social media platforms, working together with content specialists and graphic designers. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
E-marketing managers and brand marketing managers have different pay scales, as shown below.
| E-Marketing Manager | Brand Marketing Manager | |
| Average salary | $113,395 | $91,940 |
| Salary range | Between $78,000 And $163,000 | Between $64,000 And $131,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Rhode Island | Washington |
| Best paying company | Huron Consulting Group | Morgan Lewis |
| Best paying industry | Technology | Media |
There are a few differences between an e-marketing manager and a brand marketing manager in terms of educational background:
| E-Marketing Manager | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between e-marketing managers' and brand marketing managers' demographics:
| E-Marketing Manager | Brand Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 56.6% Female, 43.4% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |