E-marketing manager vs digital marketing manager

The differences between e-marketing managers and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an e-marketing manager and a digital marketing manager. Additionally, an e-marketing manager has an average salary of $113,395, which is higher than the $99,563 average annual salary of a digital marketing manager.

The top three skills for an e-marketing manager include digital marketing, web content and marketing campaigns. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.

E-marketing manager vs digital marketing manager overview

	E-Marketing Manager	Digital Marketing Manager
Yearly salary	$113,395	$99,563
Hourly rate	$54.52	$47.87
Growth rate	10%	10%
Number of jobs	115,806	126,137
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 77%
Average age	39	39
Years of experience	10	10

What does an e-marketing manager do?

An E-marketing manager is in charge of spearheading and overseeing the efforts put into digital marketing. They typically manage e-marketing teams, develop goals and guidelines, research new business opportunities, and develop online campaigns for brand and product awareness. They may also handle a company's social media platforms, working together with content specialists and graphic designers. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

What does a digital marketing manager do?

As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.

E-marketing manager vs digital marketing manager salary

E-marketing managers and digital marketing managers have different pay scales, as shown below.

	E-Marketing Manager	Digital Marketing Manager
Average salary	$113,395	$99,563
Salary range	Between $78,000 And $163,000	Between $71,000 And $138,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Rhode Island	New Jersey
Best paying company	Huron Consulting Group	Conrad N. Hilton Foundation
Best paying industry	Technology	-

Differences between e-marketing manager and digital marketing manager education

There are a few differences between an e-marketing manager and a digital marketing manager in terms of educational background:

	E-Marketing Manager	Digital Marketing Manager
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 77%
Most common major	Business	Marketing
Most common college	University of Georgia	University of Georgia

E-marketing manager vs digital marketing manager demographics

Here are the differences between e-marketing managers' and digital marketing managers' demographics:

	E-Marketing Manager	Digital Marketing Manager
Average age	39	39
Gender ratio	Male, 56.6% Female, 43.4%	Male, 56.0% Female, 44.0%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between e-marketing manager and digital marketing manager duties and responsibilities

E-marketing manager example responsibilities.

Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
Design web graphics and HTML pages.
Work with clients to set up retail environments with integrate SEO and PPC campaigns.
Direct a comprehensive PPC campaign to increase brand awareness and boost rates of organic click-through.
Monitor, track and report on performance for SEM campaigns, including trend analysis and ROI by campaign.
Initiate online social media marketing for the conference product lines, including using blogs, facebook, twitter and linked-in.

Digital marketing manager example responsibilities.

Manage social media accounts; more than double Instagram & Facebook followers.
Manage corporate website, online campaigns for customers, opt-ins, and Intranet.
Manage all QA and UAT to ensure all web enhancements meet business requirements.
Manage social media strategy for clients, with a primary emphasis on Facebook and banner advertising.
Manage online marketing collateral including AdWords, email, banner creative, blogs, twitter, etc.
Roll out new web CMS to manage all pages as well as provide additional functionality for content publishers.

E-marketing manager vs digital marketing manager skills

Common e-marketing manager skills

Digital Marketing, 12%
Web Content, 8%
Marketing Campaigns, 6%
Project Management, 6%
Email Marketing, 5%
Google Analytics, 5%

Common digital marketing manager skills

Digital Marketing, 24%
Google Analytics, 5%
Email Marketing, 5%
Marketing Campaigns, 4%
Project Management, 3%
B Testing, 3%

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E-Marketing Manager
E-Marketing Manager vs Digital Marketing Manager

Updated January 8, 2025

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