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The differences between e-marketing managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an e-marketing manager and a marketing account manager. Additionally, an e-marketing manager has an average salary of $113,395, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for an e-marketing manager include digital marketing, web content and marketing campaigns. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| E-Marketing Manager | Marketing Account Manager | |
| Yearly salary | $113,395 | $67,983 |
| Hourly rate | $54.52 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 115,806 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An E-marketing manager is in charge of spearheading and overseeing the efforts put into digital marketing. They typically manage e-marketing teams, develop goals and guidelines, research new business opportunities, and develop online campaigns for brand and product awareness. They may also handle a company's social media platforms, working together with content specialists and graphic designers. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
E-marketing managers and marketing account managers have different pay scales, as shown below.
| E-Marketing Manager | Marketing Account Manager | |
| Average salary | $113,395 | $67,983 |
| Salary range | Between $78,000 And $163,000 | Between $50,000 And $91,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Rhode Island | Washington |
| Best paying company | Huron Consulting Group | American Tower |
| Best paying industry | Technology | Energy |
There are a few differences between an e-marketing manager and a marketing account manager in terms of educational background:
| E-Marketing Manager | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between e-marketing managers' and marketing account managers' demographics:
| E-Marketing Manager | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 56.6% Female, 43.4% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |