E-marketing manager vs marketing data analyst

The differences between e-marketing managers and marketing data analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become an e-marketing manager, becoming a marketing data analyst takes usually requires 4-6 years. Additionally, an e-marketing manager has an average salary of $113,395, which is higher than the $73,938 average annual salary of a marketing data analyst.

The top three skills for an e-marketing manager include digital marketing, web content and marketing campaigns. The most important skills for a marketing data analyst are digital marketing, power bi, and data analysis.

E-marketing manager vs marketing data analyst overview

	E-Marketing Manager	Marketing Data Analyst
Yearly salary	$113,395	$73,938
Hourly rate	$54.52	$35.55
Growth rate	10%	19%
Number of jobs	115,806	160,600
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 69%
Average age	39	37
Years of experience	10	6

What does an e-marketing manager do?

An E-marketing manager is in charge of spearheading and overseeing the efforts put into digital marketing. They typically manage e-marketing teams, develop goals and guidelines, research new business opportunities, and develop online campaigns for brand and product awareness. They may also handle a company's social media platforms, working together with content specialists and graphic designers. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

What does a marketing data analyst do?

A marketing data analyst is primarily in charge of performing research and analysis on the performances of various campaigns, determining and interpreting the numbers behind them. They are also responsible for monitoring campaign metrics, producing reports, simplifying data by building graphs and illustrations, identifying trends and opportunities, devising sales strategies, and recommending improvements on various campaigns. Furthermore, a marketing data analyst must have an in-depth understanding of the marketing conditions, consumers, and the company's vision, mission, and goals.

E-marketing manager vs marketing data analyst salary

E-marketing managers and marketing data analysts have different pay scales, as shown below.

	E-Marketing Manager	Marketing Data Analyst
Average salary	$113,395	$73,938
Salary range	Between $78,000 And $163,000	Between $52,000 And $103,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Rhode Island	Washington
Best paying company	Huron Consulting Group	Meta
Best paying industry	Technology	Technology

Differences between e-marketing manager and marketing data analyst education

There are a few differences between an e-marketing manager and a marketing data analyst in terms of educational background:

	E-Marketing Manager	Marketing Data Analyst
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 69%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

E-marketing manager vs marketing data analyst demographics

Here are the differences between e-marketing managers' and marketing data analysts' demographics:

	E-Marketing Manager	Marketing Data Analyst
Average age	39	37
Gender ratio	Male, 56.6% Female, 43.4%	Male, 57.2% Female, 42.8%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.1% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between e-marketing manager and marketing data analyst duties and responsibilities

E-marketing manager example responsibilities.

Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
Design web graphics and HTML pages.
Work with clients to set up retail environments with integrate SEO and PPC campaigns.
Direct a comprehensive PPC campaign to increase brand awareness and boost rates of organic click-through.
Monitor, track and report on performance for SEM campaigns, including trend analysis and ROI by campaign.
Initiate online social media marketing for the conference product lines, including using blogs, facebook, twitter and linked-in.

Marketing data analyst example responsibilities.

Lead strategy sessions to define conversion points and KPIs as well as process for developing and monitoring against benchmarks.
Manage cross-sell efforts including optimizing and identifying placements and utilizing Omniture to create performance reports.
Manage weapon system project websites via SharePoint, including troubleshooting technical issues and developing guidelines for public/private information and user permissions.
Conduct peer review of campaigns and simplify campaign designs for improve performance in Unica.
Leverage CRM database (Hera) for retention and acquisition within the small business segment.
Provide turnkey delivery of key monthly data in support of ETL processes for database platforms.

E-marketing manager vs marketing data analyst skills

Common e-marketing manager skills

Digital Marketing, 12%
Web Content, 8%
Marketing Campaigns, 6%
Project Management, 6%
Email Marketing, 5%
Google Analytics, 5%

Common marketing data analyst skills

Digital Marketing, 11%
Power Bi, 7%
Data Analysis, 6%
Visualization, 5%
Python, 5%
Google Analytics, 5%

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E-Marketing Manager vs Marketing Data Analyst

Updated January 8, 2025

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