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The differences between e-marketing managers and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an e-marketing manager and a marketing lead. Additionally, an e-marketing manager has an average salary of $113,395, which is higher than the $104,664 average annual salary of a marketing lead.
The top three skills for an e-marketing manager include digital marketing, web content and marketing campaigns. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| E-Marketing Manager | Marketing Lead | |
| Yearly salary | $113,395 | $104,664 |
| Hourly rate | $54.52 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 115,806 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An E-marketing manager is in charge of spearheading and overseeing the efforts put into digital marketing. They typically manage e-marketing teams, develop goals and guidelines, research new business opportunities, and develop online campaigns for brand and product awareness. They may also handle a company's social media platforms, working together with content specialists and graphic designers. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
E-marketing managers and marketing leads have different pay scales, as shown below.
| E-Marketing Manager | Marketing Lead | |
| Average salary | $113,395 | $104,664 |
| Salary range | Between $78,000 And $163,000 | Between $74,000 And $146,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Huron Consulting Group | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between an e-marketing manager and a marketing lead in terms of educational background:
| E-Marketing Manager | Marketing Lead | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between e-marketing managers' and marketing leads' demographics:
| E-Marketing Manager | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 56.6% Female, 43.4% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |