E-marketing manager vs marketing manager

The differences between e-marketing managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an e-marketing manager and a marketing manager. Additionally, an e-marketing manager has an average salary of $113,395, which is higher than the $104,550 average annual salary of a marketing manager.

The top three skills for an e-marketing manager include digital marketing, web content and marketing campaigns. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

E-marketing manager vs marketing manager overview

	E-Marketing Manager	Marketing Manager
Yearly salary	$113,395	$104,550
Hourly rate	$54.52	$50.26
Growth rate	10%	10%
Number of jobs	115,806	89,627
Job satisfaction	-	3
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does an e-marketing manager do?

An E-marketing manager is in charge of spearheading and overseeing the efforts put into digital marketing. They typically manage e-marketing teams, develop goals and guidelines, research new business opportunities, and develop online campaigns for brand and product awareness. They may also handle a company's social media platforms, working together with content specialists and graphic designers. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

What does a marketing manager do?

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

E-marketing manager vs marketing manager salary

E-marketing managers and marketing managers have different pay scales, as shown below.

	E-Marketing Manager	Marketing Manager
Average salary	$113,395	$104,550
Salary range	Between $78,000 And $163,000	Between $71,000 And $153,000
Highest paying City	San Francisco, CA	Menlo Park, CA
Highest paying state	Rhode Island	California
Best paying company	Huron Consulting Group	Meta
Best paying industry	Technology	Technology

Differences between e-marketing manager and marketing manager education

There are a few differences between an e-marketing manager and a marketing manager in terms of educational background:

	E-Marketing Manager	Marketing Manager
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

E-marketing manager vs marketing manager demographics

Here are the differences between e-marketing managers' and marketing managers' demographics:

	E-Marketing Manager	Marketing Manager
Average age	39	39
Gender ratio	Male, 56.6% Female, 43.4%	Male, 44.4% Female, 55.6%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between e-marketing manager and marketing manager duties and responsibilities

E-marketing manager example responsibilities.

Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
Design web graphics and HTML pages.
Work with clients to set up retail environments with integrate SEO and PPC campaigns.
Direct a comprehensive PPC campaign to increase brand awareness and boost rates of organic click-through.
Monitor, track and report on performance for SEM campaigns, including trend analysis and ROI by campaign.
Initiate online social media marketing for the conference product lines, including using blogs, facebook, twitter and linked-in.

Marketing manager example responsibilities.

Utilize SalesForce database to update contacts and prospect new leads.
Manage account process from RFP to full execution of campaign in its entirety.
Manage agency partners to develop target print media, sampling programs, POS, merchandising.
Manage redesign of four bank websites and implementation of new content management system (CMS . )
Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.

E-marketing manager vs marketing manager skills

Common e-marketing manager skills

Digital Marketing, 12%
Web Content, 8%
Marketing Campaigns, 6%
Project Management, 6%
Email Marketing, 5%
Google Analytics, 5%

Common marketing manager skills

Digital Marketing, 14%
Marketing Campaigns, 7%
Project Management, 4%
Integrated Marketing, 4%
Email Marketing, 4%
CRM, 3%

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E-Marketing Manager
E-Marketing Manager vs Marketing Manager

Updated January 8, 2025

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