E-marketing manager vs marketing manager/project manager

The differences between e-marketing managers and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an e-marketing manager and a marketing manager/project manager. Additionally, an e-marketing manager has an average salary of $113,395, which is higher than the $78,368 average annual salary of a marketing manager/project manager.

The top three skills for an e-marketing manager include digital marketing, web content and marketing campaigns. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.

E-marketing manager vs marketing manager/project manager overview

	E-Marketing Manager	Marketing Manager/Project Manager
Yearly salary	$113,395	$78,368
Hourly rate	$54.52	$37.68
Growth rate	10%	10%
Number of jobs	115,806	187,949
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 77%
Average age	39	39
Years of experience	10	10

What does an e-marketing manager do?

An E-marketing manager is in charge of spearheading and overseeing the efforts put into digital marketing. They typically manage e-marketing teams, develop goals and guidelines, research new business opportunities, and develop online campaigns for brand and product awareness. They may also handle a company's social media platforms, working together with content specialists and graphic designers. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

What does a marketing manager/project manager do?

A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.

E-marketing manager vs marketing manager/project manager salary

E-marketing managers and marketing manager/project managers have different pay scales, as shown below.

	E-Marketing Manager	Marketing Manager/Project Manager
Average salary	$113,395	$78,368
Salary range	Between $78,000 And $163,000	Between $56,000 And $109,000
Highest paying City	San Francisco, CA	Carson City, NV
Highest paying state	Rhode Island	Nevada
Best paying company	Huron Consulting Group	Meta
Best paying industry	Technology	Technology

Differences between e-marketing manager and marketing manager/project manager education

There are a few differences between an e-marketing manager and a marketing manager/project manager in terms of educational background:

	E-Marketing Manager	Marketing Manager/Project Manager
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 77%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

E-marketing manager vs marketing manager/project manager demographics

Here are the differences between e-marketing managers' and marketing manager/project managers' demographics:

	E-Marketing Manager	Marketing Manager/Project Manager
Average age	39	39
Gender ratio	Male, 56.6% Female, 43.4%	Male, 38.1% Female, 61.9%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between e-marketing manager and marketing manager/project manager duties and responsibilities

E-marketing manager example responsibilities.

Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
Design web graphics and HTML pages.
Work with clients to set up retail environments with integrate SEO and PPC campaigns.
Direct a comprehensive PPC campaign to increase brand awareness and boost rates of organic click-through.
Monitor, track and report on performance for SEM campaigns, including trend analysis and ROI by campaign.
Initiate online social media marketing for the conference product lines, including using blogs, facebook, twitter and linked-in.

Marketing manager/project manager example responsibilities.

Manage client's $120K SEM budget; make allocations toward competitor analysis, keyword research and linking strategies.
Manage SEO and SEM programs including optimization of landing pages and A/B campaign testing with PPC and social media ads.
Define and program manage nurture campaigns utilizing CRM database.
Manage sensitive digital and print archives of value historic and current photography.
Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
Assist in developing websites by writing HTML5, CSS, and JavaScript code.

E-marketing manager vs marketing manager/project manager skills

Common e-marketing manager skills

Digital Marketing, 12%
Web Content, 8%
Marketing Campaigns, 6%
Project Management, 6%
Email Marketing, 5%
Google Analytics, 5%

Common marketing manager/project manager skills

Project Management, 17%
Digital Marketing, 12%
Marketing Campaigns, 7%
PowerPoint, 5%
Email Campaigns, 3%
Email Marketing, 3%

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E-Marketing Manager
E-Marketing Manager vs Marketing Manager/Project Manager

Updated January 8, 2025

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