E-marketing manager vs online marketing manager

The differences between e-marketing managers and online marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an e-marketing manager and an online marketing manager. Additionally, an e-marketing manager has an average salary of $113,395, which is higher than the $96,212 average annual salary of an online marketing manager.

The top three skills for an e-marketing manager include digital marketing, web content and marketing campaigns. The most important skills for an online marketing manager are web traffic, digital marketing, and marketing campaigns.

E-marketing manager vs online marketing manager overview

	E-Marketing Manager	Online Marketing Manager
Yearly salary	$113,395	$96,212
Hourly rate	$54.52	$46.26
Growth rate	10%	10%
Number of jobs	115,806	111,303
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 78%
Average age	39	39
Years of experience	10	10

What does an e-marketing manager do?

An E-marketing manager is in charge of spearheading and overseeing the efforts put into digital marketing. They typically manage e-marketing teams, develop goals and guidelines, research new business opportunities, and develop online campaigns for brand and product awareness. They may also handle a company's social media platforms, working together with content specialists and graphic designers. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

What does an online marketing manager do?

Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.

E-marketing manager vs online marketing manager salary

E-marketing managers and online marketing managers have different pay scales, as shown below.

	E-Marketing Manager	Online Marketing Manager
Average salary	$113,395	$96,212
Salary range	Between $78,000 And $163,000	Between $69,000 And $133,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Rhode Island	Washington
Best paying company	Huron Consulting Group	Meta
Best paying industry	Technology	Utilities

Differences between e-marketing manager and online marketing manager education

There are a few differences between an e-marketing manager and an online marketing manager in terms of educational background:

	E-Marketing Manager	Online Marketing Manager
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 78%
Most common major	Business	Marketing
Most common college	University of Georgia	University of Georgia

E-marketing manager vs online marketing manager demographics

Here are the differences between e-marketing managers' and online marketing managers' demographics:

	E-Marketing Manager	Online Marketing Manager
Average age	39	39
Gender ratio	Male, 56.6% Female, 43.4%	Male, 53.6% Female, 46.4%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between e-marketing manager and online marketing manager duties and responsibilities

E-marketing manager example responsibilities.

Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
Design web graphics and HTML pages.
Work with clients to set up retail environments with integrate SEO and PPC campaigns.
Direct a comprehensive PPC campaign to increase brand awareness and boost rates of organic click-through.
Monitor, track and report on performance for SEM campaigns, including trend analysis and ROI by campaign.
Initiate online social media marketing for the conference product lines, including using blogs, facebook, twitter and linked-in.

Online marketing manager example responsibilities.

Manage all aspects of e-mail campaigns including creating the direct e-mailings (text and HTML).
Implement and manage various PPC campaigns and other paid online advertisements including Facebook ads to increase search traffic.
Manage Facebook strategies to increase brand awareness and monitoring of social media activities.
Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
Lead program to continuous profitability by reviewing capital allocation and performing P/L management, promotional modeling, and ROI analysis.
Budget and report on the performance of each customer acquisition channel, ensuring marketing KPIs perform at optimal levels.

E-marketing manager vs online marketing manager skills

Common e-marketing manager skills

Digital Marketing, 12%
Web Content, 8%
Marketing Campaigns, 6%
Project Management, 6%
Email Marketing, 5%
Google Analytics, 5%

Common online marketing manager skills

Web Traffic, 8%
Digital Marketing, 7%
Marketing Campaigns, 6%
Search Engine Optimization, 6%
Google Analytics, 6%
Email Campaigns, 5%

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E-Marketing Manager
E-Marketing Manager vs Online Marketing Manager

Updated January 8, 2025

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