E-marketing manager vs regional marketing manager

The differences between e-marketing managers and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an e-marketing manager and a regional marketing manager. Additionally, an e-marketing manager has an average salary of $113,395, which is higher than the $85,217 average annual salary of a regional marketing manager.

The top three skills for an e-marketing manager include digital marketing, web content and marketing campaigns. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

E-marketing manager vs regional marketing manager overview

	E-Marketing Manager	Regional Marketing Manager
Yearly salary	$113,395	$85,217
Hourly rate	$54.52	$40.97
Growth rate	10%	10%
Number of jobs	115,806	115,987
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 78%
Average age	39	39
Years of experience	10	10

What does an e-marketing manager do?

An E-marketing manager is in charge of spearheading and overseeing the efforts put into digital marketing. They typically manage e-marketing teams, develop goals and guidelines, research new business opportunities, and develop online campaigns for brand and product awareness. They may also handle a company's social media platforms, working together with content specialists and graphic designers. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

E-marketing manager vs regional marketing manager salary

E-marketing managers and regional marketing managers have different pay scales, as shown below.

	E-Marketing Manager	Regional Marketing Manager
Average salary	$113,395	$85,217
Salary range	Between $78,000 And $163,000	Between $62,000 And $116,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Rhode Island	California
Best paying company	Huron Consulting Group	AbbVie
Best paying industry	Technology	Construction

Differences between e-marketing manager and regional marketing manager education

There are a few differences between an e-marketing manager and a regional marketing manager in terms of educational background:

	E-Marketing Manager	Regional Marketing Manager
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

E-marketing manager vs regional marketing manager demographics

Here are the differences between e-marketing managers' and regional marketing managers' demographics:

	E-Marketing Manager	Regional Marketing Manager
Average age	39	39
Gender ratio	Male, 56.6% Female, 43.4%	Male, 54.5% Female, 45.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between e-marketing manager and regional marketing manager duties and responsibilities

E-marketing manager example responsibilities.

Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
Design web graphics and HTML pages.
Work with clients to set up retail environments with integrate SEO and PPC campaigns.
Direct a comprehensive PPC campaign to increase brand awareness and boost rates of organic click-through.
Monitor, track and report on performance for SEM campaigns, including trend analysis and ROI by campaign.
Initiate online social media marketing for the conference product lines, including using blogs, facebook, twitter and linked-in.

Regional marketing manager example responsibilities.

Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
Develop promotions which heighten brand awareness and maximize ROI.
Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.

E-marketing manager vs regional marketing manager skills

Common e-marketing manager skills

Digital Marketing, 12%
Web Content, 8%
Marketing Campaigns, 6%
Project Management, 6%
Email Marketing, 5%
Google Analytics, 5%

Common regional marketing manager skills

Digital Marketing, 15%
Integrated Marketing, 6%
Marketing Campaigns, 5%
Project Management, 5%
ROI, 5%
Lead Generation, 4%

E-Marketing Manager vs. similar jobs

E-Marketing Manager related careers

E-Marketing Manager related jobs

What similar roles do

Zippia Careers
Executive Management Industry
E-Marketing Manager
E-Marketing Manager vs Regional Marketing Manager

Updated January 8, 2025

Browse executive management jobs