E-marketing manager vs sales and marketing manager

The differences between e-marketing managers and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an e-marketing manager and a sales and marketing manager. Additionally, an e-marketing manager has an average salary of $113,395, which is higher than the $81,953 average annual salary of a sales and marketing manager.

The top three skills for an e-marketing manager include digital marketing, web content and marketing campaigns. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.

E-marketing manager vs sales and marketing manager overview

	E-Marketing Manager	Sales And Marketing Manager
Yearly salary	$113,395	$81,953
Hourly rate	$54.52	$39.40
Growth rate	10%	10%
Number of jobs	115,806	151,042
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 72%
Average age	39	39
Years of experience	10	10

What does an e-marketing manager do?

An E-marketing manager is in charge of spearheading and overseeing the efforts put into digital marketing. They typically manage e-marketing teams, develop goals and guidelines, research new business opportunities, and develop online campaigns for brand and product awareness. They may also handle a company's social media platforms, working together with content specialists and graphic designers. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

What does a sales and marketing manager do?

Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.

E-marketing manager vs sales and marketing manager salary

E-marketing managers and sales and marketing managers have different pay scales, as shown below.

	E-Marketing Manager	Sales And Marketing Manager
Average salary	$113,395	$81,953
Salary range	Between $78,000 And $163,000	Between $43,000 And $154,000
Highest paying City	San Francisco, CA	Yonkers, NY
Highest paying state	Rhode Island	New York
Best paying company	Huron Consulting Group	Meta
Best paying industry	Technology	Technology

Differences between e-marketing manager and sales and marketing manager education

There are a few differences between an e-marketing manager and a sales and marketing manager in terms of educational background:

	E-Marketing Manager	Sales And Marketing Manager
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 72%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

E-marketing manager vs sales and marketing manager demographics

Here are the differences between e-marketing managers' and sales and marketing managers' demographics:

	E-Marketing Manager	Sales And Marketing Manager
Average age	39	39
Gender ratio	Male, 56.6% Female, 43.4%	Male, 59.8% Female, 40.2%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between e-marketing manager and sales and marketing manager duties and responsibilities

E-marketing manager example responsibilities.

Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
Design web graphics and HTML pages.
Work with clients to set up retail environments with integrate SEO and PPC campaigns.
Direct a comprehensive PPC campaign to increase brand awareness and boost rates of organic click-through.
Monitor, track and report on performance for SEM campaigns, including trend analysis and ROI by campaign.
Initiate online social media marketing for the conference product lines, including using blogs, facebook, twitter and linked-in.

Sales and marketing manager example responsibilities.

Qualify leads with Linkedin, Slideshare and Google+, prospect new and define opportunities with existing.
Develop and execute strategies that help achieve budget and revenue goals, consistent RevPAR growth, and transient business.
Manage proposals, contracts and client relations resulting in increase room nights, ADR, revenues and loyalty to the brand.
Review draft and submit RFP responses and manage follow-up communications.
Design marketing and advertising collateral, manage company website, SEO and social media
Maximize ROI by establishing, executing and managing online advertising and promotional campaigns.

E-marketing manager vs sales and marketing manager skills

Common e-marketing manager skills

Digital Marketing, 12%
Web Content, 8%
Marketing Campaigns, 6%
Project Management, 6%
Email Marketing, 5%
Google Analytics, 5%

Common sales and marketing manager skills

Customer Service, 13%
Digital Marketing, 10%
Customer Satisfaction, 8%
Product Development, 7%
B2C, 7%
Sales Process, 6%

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E-Marketing Manager
E-Marketing Manager vs Sales And Marketing Manager

Updated January 8, 2025

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