E-marketing manager vs senior product marketing manager

The differences between e-marketing managers and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an e-marketing manager and a senior product marketing manager. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $113,395 average annual salary of an e-marketing manager.

The top three skills for an e-marketing manager include digital marketing, web content and marketing campaigns. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.

E-marketing manager vs senior product marketing manager overview

	E-Marketing Manager	Senior Product Marketing Manager
Yearly salary	$113,395	$128,471
Hourly rate	$54.52	$61.76
Growth rate	10%	10%
Number of jobs	115,806	168,205
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 73%
Average age	39	39
Years of experience	10	10

What does an e-marketing manager do?

An E-marketing manager is in charge of spearheading and overseeing the efforts put into digital marketing. They typically manage e-marketing teams, develop goals and guidelines, research new business opportunities, and develop online campaigns for brand and product awareness. They may also handle a company's social media platforms, working together with content specialists and graphic designers. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

What does a senior product marketing manager do?

A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.

E-marketing manager vs senior product marketing manager salary

E-marketing managers and senior product marketing managers have different pay scales, as shown below.

	E-Marketing Manager	Senior Product Marketing Manager
Average salary	$113,395	$128,471
Salary range	Between $78,000 And $163,000	Between $97,000 And $168,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Rhode Island	California
Best paying company	Huron Consulting Group	Roku
Best paying industry	Technology	Technology

Differences between e-marketing manager and senior product marketing manager education

There are a few differences between an e-marketing manager and a senior product marketing manager in terms of educational background:

	E-Marketing Manager	Senior Product Marketing Manager
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 73%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

E-marketing manager vs senior product marketing manager demographics

Here are the differences between e-marketing managers' and senior product marketing managers' demographics:

	E-Marketing Manager	Senior Product Marketing Manager
Average age	39	39
Gender ratio	Male, 56.6% Female, 43.4%	Male, 63.7% Female, 36.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between e-marketing manager and senior product marketing manager duties and responsibilities

E-marketing manager example responsibilities.

Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
Design web graphics and HTML pages.
Work with clients to set up retail environments with integrate SEO and PPC campaigns.
Direct a comprehensive PPC campaign to increase brand awareness and boost rates of organic click-through.
Monitor, track and report on performance for SEM campaigns, including trend analysis and ROI by campaign.
Initiate online social media marketing for the conference product lines, including using blogs, facebook, twitter and linked-in.

Senior product marketing manager example responsibilities.

Coordinate and manage all aspects of GTM strategy with partners.
Lead VOC, KOL development for domestic and international market segments.
Lead development of program specific pricing models in collaboration with pricing strategies and product SME's.
Lead cross functional team through the successful implementation of an automate quote tool with integration to accounting program and sales CRM.
Define product requirements, manage development resources and interface with QA, documentation and marketing teams.
Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.

E-marketing manager vs senior product marketing manager skills

Common e-marketing manager skills

Digital Marketing, 12%
Web Content, 8%
Marketing Campaigns, 6%
Project Management, 6%
Email Marketing, 5%
Google Analytics, 5%

Common senior product marketing manager skills

Digital Marketing, 11%
Product Management, 8%
Cloud, 5%
Market Research, 4%
Integrated Marketing, 4%
Go-To-Market Strategy, 3%

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E-Marketing Manager
E-Marketing Manager vs Senior Product Marketing Manager

Updated January 8, 2025

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