E-marketing specialist vs digital marketing specialist

The differences between e-marketing specialists and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an e-marketing specialist and a digital marketing specialist. Additionally, a digital marketing specialist has an average salary of $60,359, which is higher than the $56,556 average annual salary of an e-marketing specialist.

The top three skills for an e-marketing specialist include social media marketing, OSHA and email marketing. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.

E-marketing specialist vs digital marketing specialist overview

	E-Marketing Specialist	Digital Marketing Specialist
Yearly salary	$56,556	$60,359
Hourly rate	$27.19	$29.02
Growth rate	19%	19%
Number of jobs	100,636	94,029
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 61%	Bachelor's Degree, 76%
Average age	37	37
Years of experience	6	6

What does an e-marketing specialist do?

An E-Marketing Specialist manages initiatives that update the public about the company's offerings. They conduct market research to comprehend the prevailing customer behaviors correctly. They also review the company's former campaigns to identify strengths and weaknesses areas and conceptualize marketing campaigns that directly address customers. Moreover, E-Marketing Specialists use automation software to distribute emails.

What does a digital marketing specialist do?

A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.

E-marketing specialist vs digital marketing specialist salary

E-marketing specialists and digital marketing specialists have different pay scales, as shown below.

	E-Marketing Specialist	Digital Marketing Specialist
Average salary	$56,556	$60,359
Salary range	Between $40,000 And $78,000	Between $44,000 And $81,000
Highest paying City	New York, NY	San Francisco, CA
Highest paying state	Washington	California
Best paying company	Arrow Electronics	Meta
Best paying industry	Pharmaceutical	Finance

Differences between e-marketing specialist and digital marketing specialist education

There are a few differences between an e-marketing specialist and a digital marketing specialist in terms of educational background:

	E-Marketing Specialist	Digital Marketing Specialist
Most common degree	Bachelor's Degree, 61%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

E-marketing specialist vs digital marketing specialist demographics

Here are the differences between e-marketing specialists' and digital marketing specialists' demographics:

	E-Marketing Specialist	Digital Marketing Specialist
Average age	37	37
Gender ratio	Male, 61.3% Female, 38.7%	Male, 51.1% Female, 48.9%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.3% White, 65.6% American Indian and Alaska Native, 0.1%	Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between e-marketing specialist and digital marketing specialist duties and responsibilities

E-marketing specialist example responsibilities.

Develop and manage CRM and online social networking for all brands.
Lead strategy to redesign youtube.com/fedex and implement video SEO standards.
Coordinate the website layout using HTML, Photoshop and XML.
Edit complex HTML code to create successful consumer-facing email campaigns.
Establish and maintain all project management processes and tools to keep all projects within scope and budget to maximize ROI.
Maintain email data dashboard, tracking all KPIs for campaigns (opens, clicks, unsubscribes, etc .).

Digital marketing specialist example responsibilities.

Manage and distribution integrate product promotion campaigns (B2B and B2C).
Set up and manage campaigns on Facebook and LinkedIn including tracking and conversions.
Manage photography department in office and on location in numerous national ad campaign shoots.
Manage Facebook ads, AdWords and LinkedIn ads while ensuring marketing message consistent with the company goals and objectives.
Maintain all social media platforms, create and curate blog content, and manage the website using ExpressionEngine CMS.
Utilize Godaddy software and systems and any require portal tools to achieve campaign goals, objectives and KPI's.

E-marketing specialist vs digital marketing specialist skills

Common e-marketing specialist skills

Social Media Marketing, 11%
OSHA, 9%
Email Marketing, 9%
Digital Marketing, 7%
Integrated Marketing, 6%
Marketing Campaigns, 6%

Common digital marketing specialist skills

Digital Marketing, 23%
Marketing Campaigns, 6%
Email Marketing, 5%
Google Analytics, 4%
B Testing, 4%
Lead Generation, 3%

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E-Marketing Specialist
E-Marketing Specialist vs Digital Marketing Specialist

Updated January 8, 2025

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