E-marketing specialist vs marketing and sales associate

The differences between e-marketing specialists and marketing and sales associates can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an e-marketing specialist and a marketing and sales associate. Additionally, an e-marketing specialist has an average salary of $56,556, which is higher than the $45,665 average annual salary of a marketing and sales associate.

The top three skills for an e-marketing specialist include social media marketing, OSHA and email marketing. The most important skills for a marketing and sales associate are customer satisfaction, digital marketing, and customer service.

E-marketing specialist vs marketing and sales associate overview

	E-Marketing Specialist	Marketing And Sales Associate
Yearly salary	$56,556	$45,665
Hourly rate	$27.19	$21.95
Growth rate	19%	19%
Number of jobs	100,636	300,744
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 61%	Bachelor's Degree, 75%
Average age	37	37
Years of experience	6	6

What does an e-marketing specialist do?

An E-Marketing Specialist manages initiatives that update the public about the company's offerings. They conduct market research to comprehend the prevailing customer behaviors correctly. They also review the company's former campaigns to identify strengths and weaknesses areas and conceptualize marketing campaigns that directly address customers. Moreover, E-Marketing Specialists use automation software to distribute emails.

What does a marketing and sales associate do?

A marketing and sales associate specializes in devising strategies to reach sales targets while building strong relationships with clients. Their responsibilities typically revolve around reaching out to clients through calls and correspondence, producing sales reports and forecasts, coordinating with various marketing personnel, and analyzing the current marketing trends and conditions to identify new opportunities. It is also essential to maintain records of all transactions and monitor the performance of marketing campaigns to be aware of areas that need improvement. Furthermore, it is vital to prioritize customer satisfaction and brand awareness, all while adhering to the company's policies and regulations.

E-marketing specialist vs marketing and sales associate salary

E-marketing specialists and marketing and sales associates have different pay scales, as shown below.

	E-Marketing Specialist	Marketing And Sales Associate
Average salary	$56,556	$45,665
Salary range	Between $40,000 And $78,000	Between $30,000 And $69,000
Highest paying City	New York, NY	Washington, DC
Highest paying state	Washington	Washington
Best paying company	Arrow Electronics	McKinsey & Company Inc
Best paying industry	Pharmaceutical	Technology

Differences between e-marketing specialist and marketing and sales associate education

There are a few differences between an e-marketing specialist and a marketing and sales associate in terms of educational background:

	E-Marketing Specialist	Marketing And Sales Associate
Most common degree	Bachelor's Degree, 61%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

E-marketing specialist vs marketing and sales associate demographics

Here are the differences between e-marketing specialists' and marketing and sales associates' demographics:

	E-Marketing Specialist	Marketing And Sales Associate
Average age	37	37
Gender ratio	Male, 61.3% Female, 38.7%	Male, 45.6% Female, 54.4%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.3% White, 65.6% American Indian and Alaska Native, 0.1%	Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.4% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between e-marketing specialist and marketing and sales associate duties and responsibilities

E-marketing specialist example responsibilities.

Develop and manage CRM and online social networking for all brands.
Lead strategy to redesign youtube.com/fedex and implement video SEO standards.
Coordinate the website layout using HTML, Photoshop and XML.
Edit complex HTML code to create successful consumer-facing email campaigns.
Establish and maintain all project management processes and tools to keep all projects within scope and budget to maximize ROI.
Maintain email data dashboard, tracking all KPIs for campaigns (opens, clicks, unsubscribes, etc .).

Marketing and sales associate example responsibilities.

Manage online communication networks (Facebook, website) and build database by ____ consumers.
Manage and confirm incoming purchase orders from customers and create corresponding invoices for each purchase order using QuickBooks.
Execute set-ups for store windows, mannequins and general displays, by season, for a large volume store.
Develop PowerPoint presentations for VP and consultants.
Redesign and improve social media marketing practices for store through Facebook advertisement and creative posts.
Create and maintain a database for tracking and maintaining patients' Medicare eligibility for ambulance transport.

E-marketing specialist vs marketing and sales associate skills

Common e-marketing specialist skills

Social Media Marketing, 11%
OSHA, 9%
Email Marketing, 9%
Digital Marketing, 7%
Integrated Marketing, 6%
Marketing Campaigns, 6%

Common marketing and sales associate skills

Customer Satisfaction, 21%
Digital Marketing, 15%
Customer Service, 7%
Brand Management, 6%
ROI, 5%
Facebook, 3%

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Business and Financial Industry
E-Marketing Specialist
E-Marketing Specialist vs Marketing And Sales Associate

Updated January 8, 2025

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